Small Town

A McCann de Nova York apresenta o comercial "Smal Town" (assista abaixo), criado para promover a raspadinha Cash4Life, da Loteria de Nova York.

Dirigido por Noam Murro, o filme começa mostrando um balanço em um parquinho abandonado em uma pequena cidade, cujas ruas estão desertas. As luzes de algumas das casas estão acesas.

De repente, uma mão gigante sai do céu e coloca suavemente um trem na pista. Revela-se, então, um homem de meia-idade que constrói a maquete: a cidadezinha é apenas um brinquedo.

"I’d spend more time being a kid again", diz Paul S. de Jamesville, em uma citação na tela, que explica a cena e responde ao questionamento: "If you won US$ 1.000 a day for life, how would you spend it?"

Ficha Técnica:

Client: New York Lottery

Creative Agency: McCann New York
Eric Silver, North American Chief Creative Officer
Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers
Mat Bisher & Dan Donovan, Executive Creative Directors
Jason Ashlock & Dominick Baccollo, Creative Directors
Johan Leandersson, Senior Art Director
Andy Sciamanna, Senior Copywriter
Nathy Aviram, Chief Production Officer
Chance Bassett, VP Senior Producer
Eric David Johnson, SVP Executive Music Producer
Dan Gross, Music Producer
Natalie Hernandez, Business Manager
Scot Beck, Executive Account Director
Caroline Fuller, VP Account Director
Molly Vossler, Account Supervisor
Ellery Gitkin, Assistant Account Executive
Courtney Snead, Project Manager
Laura Frank, VP Strategy Director

Production Company: Biscuit
Noam Murro, Director
Jeff McDougall, Executive Producer
Charlotte Woodhead, Producer

Editorial: Work Editorial
Neil Smith, Editor
Theo Mercado, Assistant Editor
Erica Thompson, Executive Producer
Christopher Delarenal, Producer

Conform/VFX: MPC NY
Camila De Biaggi, Managing Director
Elissa Norman, Senior Producer
Alvin Cruz, Creative Director/VFX Supervisor
Marcus Wood, 3D/2D Lead:
Renato Carone, Michael Glen, Steinar Nedrebø, Amit Shukla, Manu PS, Joslin Job Mathew, Sriram P, Suhas Bjat, R Vignesh, Priyanka Day, 2D Team
Suhas Bhat, Sindhuja B, Sravan Kumar, Sreenivasa Aditya Yanamalachintala, Elangovan Ganeshan, 3D Team

Music: Future Perfect
Composer: Victor Magro
Producer: John Connolly

Audio Mix: Phil Loeb @ Heard City

Telecine: Tom Poole @ Co3

Other Agencies:
Momentum – Point of Sale
UM – Media