You’re Not You When You’re Hungry

A BBDO de Nova York assina novos comerciais da campanha "You’re Not You When You’re Hungry" para a marca de chocolate Snickers, da Mars.

Dois novos filmes (assista abaixo) promovem as variedades de manteiga de amendoim e amêndoas da guloseima e exploram novas iterações sobre a ideia, com personagens que reagem de maneira exagerada ou se sentem em uma situação desconfortável quando estão com fome.

Um dos comerciais começa com um homem no que parece estar em um confessionário de uma igreja, falando sobre a várias transgressões cometidas por ele. Assim que o rapaz começa a sugerir crimes mais sérios, há uma revelação, confira abaixo.

No outro, um homem dirigindo um carro está irritado pela maneira como seu amigo pronuncia a palavra "amêndoa", levando-o a tomar medidas drásticas.

Ficha Técnica:

Client: Mars Chocolate North America
Josh Olken Brand Director: Snickers Brand Director
Michael Italia: Sr. Brand Manager, Snickers
Christie Sheffield: Sr. Associate Brand Manager, Snickers

Creative Agency: BBDO New York
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer
Gianfranco Arena: Executive Creative Director
Peter Kain: Executive Creative Director
Scott Mahoney: Creative Director
Dan Oliva: Creative Director
David Rolfe: EVP, Director of Integrated Production
Amy Wertheimer: EVP, Group Executive Director
Anthony Curti: Executive Producer
Kirsten Flanik: CEO & President, BBDO New York
Susannah Keller: EVP, Global Account Director
Lisa Piliguian: SVP, Account Director
Tani Corbacho: VP, Account Director
Blake Maraoui: Account Manager
Aparna Joshi: Account Manager
Danee Fields: Account Executive
Amy Orgel: Senior Project Manager
Paul Cisco: Business Manager
Annemarie Norris: SVP, Group Planning Director
Christina Stoddard: Planning Director
Sean Stogner: Senior Communications Planner
Dexter Blumenthal: Junior Brand Strategist
Michael Schonfeld: Junior Communications Planner

Production Agency: Radical Media
Steve Miller: Director
Eric Schmidt: Director of Photography
Gregg Carlesimo: Executive Producer
Frank Scherma: Executive Producer
Cathy Dunn: Head of Production
Carla Tate: Producer

Editorial: Arcade
Dave Anderson: Editor
Joseph Petruccio: Assistant Editor
Fanny Cruz: Producer
Tristen Wake: Flame Artist
Mark Popham: Flame Assistant

Color: Company 3
Tim Masick: Colorist

Mix: Heard City
Keith Reynaud: Engineer