Drive Happy Project

A Toyota apresenta um comercial (assista abaixo), criado pela Saatchi & Saatchi  Nova Zelândia, que retrata várias pessoas prestes a comprar um automóvel, mas elas são impedidas por alguns "monstrinhos".

O filme promove o "Drive Happy Project", da Toyota, cujo objetivo é tirar das pessoas a "angústia de comprar um carro". Sob o programa, a montadora oferecerá o mesmo preço para os seus modelos de automóvel, em qualquer concessionária em toda a Nova Zelândia.

O projeto também oferece opções flexíveis de test drive, bem como um possível reembolso em sete dias.

Ficha Técnica:

Client: Toyota
Production Company: Robber's Dog
Agency: Saatchi & Saatchi New Zealand
Chief Executive Officer: Alistair Davis
General Manager, Marketing & Customer: Andrew Davis
Manager, Marketing Operation: Susanne Hardy
Marketing, Operational: Sonya Coutts
Chief Creative Officer: Toby Talbot
Art Director: Guy Roberts
Creative Director: Guy Roberts
Copywriter: Corey Chalmers
Head of Design: Rob Flynn
Agency Producer: Jane Oak
Managing Director: Paul Wilson
Head of Account Management: Susie Darling
Senior Account Director: Amanda Brittain
Head of Strategy: David McIndoe
Director: Adam Stevens
Producer: Anna Stuart
Executive Producer: Mark Foster
Director of Photography: John Toon
Production Designer: Neville Stevenson
Art Director: Neville Stevenson
Editor: Jabez Olssen
VFX Comapny: Alt VFX
VFX Supervisor: Colin Renshaw
VFX Producer: Celeste Fairlie
Character Design: Max Kostenko
Modelling: Nathan Rule
Rigging: Jordan McInnes
FX: Nick Angus
Lead Compositor: Matt Chance
Animation: Assembly Ltd. GFX
Animator, GXF End Sequence: Craig Speakman
Producer, GXF End Sequence: Helen Naulls
Sound Company: Franklin Road
Sound Design: Shane Taipari
Music Company: Turning Studios
Music Composition: Elliot Wheeler