Every Day Is Monumental

O resort MGM National Harbor defende que todos os dias são maravilhosos na campanha “Every Day Is Monumental”, criada pela McCann de Nova York.

A comunicação é composta por filmes (assista abaixo) que personificam dias da semana - de segunda a quinta-feira.

"Por que os fins de semana recebem toda a glória? Sua rotina durante a semana deve ser tão divertida quanto seus fins de semana.", defende a campanha.

Ficha Técnica:

Agency: McCann New York
Client: MGM National Harbor
Campaign: “Every Day Is Monumental”

Creative Directors: EJ Lee, Joey Monteverde, Carlos Wigle, Scott Cooney
Producer: Katie Boyko
ECDs: Chris Mitton, Nir Refuah (Technology)
CCO: Tom Murphy & Sean Bryan
Group Account Director: Nancy Tynan
Strategy Director: Dan Wilkos
Account Executive: Jen Blake
Project Manager: Jess Avery
Senior Producer: Chance Bassett
Account Supervisor: Alesy Iturrey
Chief Production Officer: Nathy Aviram
Social Strategist: Karishma Shah
Executive Strategy Director: Joe Konietzko
Senior Integrated Producer: Dagmar Wong
Account Director: Scot Beck (Executive)

Production Company: O-Positive
Executive Producer: Marc Grill, Ralph Laucella
Director: Jim Jenkins
DOP: Darren Lew
Producer: Disco Meisch

Edit Company: Crew Cuts
Editor: Jake Jacobsen
Producer: Diana Seldin
Executive Producer: Nancy Shames

Post Production Company: Smoke & Mirrors

Colour Company : Nice Shoes

Sound Mix: Sonic Union – Paul Weiss

Colourist: Chris Ryan