Deeper Beauty

A rede varejista norte-americana Macy's apresenta a campanha digital "Deeper Beauty", criada pela BBDO de Nova York.

O filme "Find Your Beautiful, Inside and Out" (assista abaixo) celebra a força das mulheres, mostrando cenas de personagens femininas, sob a narração de um poema da autora Pavana Reddy.

"Because a woman who is proud of the way she feels is not afraid to show it. When others place more value on the way you look, loving yourself is an act of revenge. It is less a symbol of vanity than it is a revolution, a way of saying, 'I am here, but I am not here to please you.'", diz a locução, em off.

Além do comercial principal, o esforço inclui uma série de entrevistas sobre o significado da beleza para cinco mulheres diferentes (veja abaixo).

Na ficha técnica estão os brasileiros Danilo Boer e Marcos Kotlhar (diretores executivos de criação).

Ficha Técnica:

Agency: BBDO New York

Client: Macy’s

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kotlhar

Associate Creative Director: Kat Kvas

Art Director: Sho Matsuzaki

Senior Designer: Michele Angelo

Senior Project Manager: Noreen Masih

Executive Producer: James Young

Junior Producer: Danielle Lukacs

Music Producer: Julia Millson

Business Affairs Manager: Heather Weissman

Influencer Manager: Lucy Bennett

Production Services Director: Jessica Nugent

Group Planning Director: Yin Chung

Communications Planner: Julie Naidu

Senior Director: Corey Cirillo

Account Manager: Justin Perrelli

Assistant Account Executive: Maddy Bell

Production Company: BBDO Studios

BBDO Studios Lead: Michael Gentile

Director: Eli Born, Lizzy Sanford

Director of Photography: Eli Born

Executive Producer: Traci Carlson

Executive Producer: Richard Peete

Line Producer: William Crouse

Editorial Company: BBDO Studios

Editor: Ed Yonaitis, Ryan Dickie

Assistant Editor: Carlos Perez

BBDO Studios Lead: Michael Gentile

Assistant Editor: Jasmine McCullough

Executive Producer: Traci Carlson

Producer: Tyler Byrne

Color Company: Goldcrest Films

Colorist: Nat Jencks

Color Producers: James Reyes, Jay Tilin

Audio Company: Fall On Your Sword

Mixer: Tommy Stang