The Face of Distracted Driving

Com o objetivo de alertar o público para os perigos de usar o celular enquanto se está dirigindo, a operadora AT&T busca chamar a atenção para duas vítimas fatais de acidente no trânsito, como parte da campanha "It Can Wait".

Os filmes "The Face of Distracted Driving" (assista abaixo), criados pela BBDO de Nova York, imaginam como essas pessoas estariam hoje, se tivessem sobrevivido. Caleb Sorohan e Forrest Cepeda poderiam estar procurando o emprego dos sonhos ou ensinando seus filhos a praticar esportes, por exemplo.

Artistas forenses e equipes de efeitos visuais recriaram como seriam as aparências de Caleb e Forrest se não tivessem sido mortos, e cada comercial conta a história do que eles poderiam estar fazendo em sua vida hoje.

A assinatura alerta: "This is what Celeb Sorohan/Forrest Cepeda would look like if they hadn’t been killed in distracted driving accidents.”.

O diretor Errol Morris capturou as histórias de Caleb e Forrest por meio de entrevistas com suas famílias. Confira o making of dos filmes, aqui.

Na ficha técnica está a brasileira Bianca Guimarães, diretora de criação.

Ficha Técnica:

Agencia:
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO NY
Matt MacDonald, EVP, Executive Creative Director
Kevin Mulroy, VP, Creative Director
Bianca Guimaraes, VP, Creative Director
David Rolfe, Director of Integrated Production
Julie Collins, EVP, Group Executive Producer
Dan Blaney, Executive Producer
Bree Hopenwasser, Producer
Kathryn Brown, EVP, Senior Account Director
Katie Hollenkamp, SVP, Account Director
Jaimie Donohue, Account Director
Katelyn Burns, Account Manager
Caroline Main, Account Executive
Crystal Rix, Chief Strategy Officer
Charles Baker, Strategy Director
Claire McCastle, Project Manager

Produtora: Biscuit
Director: Errol Morris
Line Producer: Julie Ahlberg
Managing Director: Shawn Lacy
Executive Producer: Jeff McDougall
Head of Production: Rachel Glaub

Edição: Exile NY
Editor: Steven Hathaway
Assitant Editor: Molly Rokosz
Executive Producer: Sasha Hirshfield
Producer: Evyn Bruce

Pos produção: Mill NY
CCO: Angus Kneale
ECD: Ben Smith
Creative Directors: Gavin Wellsman & Corey Brown
Shoot Supervisor: Patrick Heinen
Colorist: Fergus McCAll
EP: Rachael Trillo
Senior Producer: Nirad “Bugs” Russell
Co-ordinators: Sophie Mitchel & Mia Lalanne
2D Leads: Krissy Nordella (Caleb) + Burtis Scott (Forrest)
Compositors: Corrie Brown, Jamie Scott, Kevan Lee, Rob Meade
Design: Bobby Ushiro

Musica: Human
Executive Producer: James Dean Wells
Caleb :30 Composer: Theo DeGunzberg & Gordon Minette
Caleb LF Composer: Seth Fruiterman
Forest :30 Composer: Ed Dunne
Forest LF Composer: Craig DeLeon

Audio: Post Human
Post Producer: Craig Caniglia
Engineer: Sloan Alexander

Age Progression Art: Phojoe (www.phojoe.com)
Age Progression: Jovey Hayes
Age Progression Art Direction: Emanuel Craciunescu