Smooth

A Arla Foods está promovendo o lançamento da Lurpak Softest, uma nova manteiga que pode ser espalhada assim que tirada da geladeira, com uma campanha publicitária criada pela Wieden+Kennedy de Londres.

O comercial "Smooth" (assista abaixo) mostra momentos em que normalmente as pessoas estão apressadas, como quando se arrumam pela manhã antes de ir para o trabalho, destacando detalhes visuais como o corte de um tomate ou a pincelada de delineador. "Who told you rush can’t be tasty?", questiona a narração.

Ficha Técnica:

Agency: Wieden & Kennedy London
Creative directors: Carlos Alija Laura Sampedro
Creatives: Juan Sevilla Mico Toledo
Executive creative directors: Iain Tait Tony Davidson
Group account director: Paulo Salomao
Account director: James McHoull
Account manager: Pat Nally
Planner: Indiana Matine
TV producer: James Laughton
Print producer: Amy Leach
Head of business affairs: Helena Tomas
Business affairs manager: Becky Day
Production company: Somesuch
Director: Kim Gehrig
Executive producer: Seth Wilson
Producer: Jacob Swan Hyam
Line producer: Rebecca Sykes
Director of photography: Daniel Landin
1st AD: Jez Oakley
Food creative: Katie Giovanni
Editorial company: Trim
Editor: Tom Lindsay
VFX company: Time Based Arts
Producer: Chris Aliano
Colourist: Simone Grattarola
VFX supervisor: Francois Roisin
Lead flame artist: Stephen Grasso
Flame artist: Adam Paterson
Nuke artist: Linda Cieniawska
3D artists: Federico Vanone Federico Guzzardo
Music company: Twenty Below
Producer: Emily Pritchard
Composer: Matt Tamsedge
Sound company: 750mph
Sound designer: Sam Ashwell
Producer: Mary-Ann D’Cruz