Create the Answer

A Adidas reúne 56 atletas e artistas, incluindo o jogador de futebol brasileiro Gabriel Jesus, Leo Messi, Caroline Wozniacki, Karlie Kloss e Pharrell Williams, em sua nova campanha, criada pela 72andSunny.

No filme (assista abaixo), o rapper A$AP Ferg guia o público em cenas que buscam materializar demonstrações de criatividade, sob a assinatura "Create the Answer".

As 56 "celebridades" também compartilharão conteúdo personalizado em seus canais pessoais nas redes sociais, em cidades como Londres, Nova York, Xangai, Tóquio, Paris e Los Angeles.

Ficha Técnica:

Global VP, Global Communications: Ryan Morlan

Senior Director, Global Brand Communications: Lia Stierwalt

Director, Global Brand Communications: Kate Boltin

Senior Manager, Global Brand Communications: Adam Daysh

Director, Global Brand Comms: Jenny Chen

Assistant Manager, Global Brand Comms: Madeline Dennison

VP, Global Brand Comms Football: Florian Alt

Senior Director, Global Brand Comms Football: Matthew Davidson

Senior Brand Manager, Global Brand Comms Football: James Thexton

Senior Director, Global Brand Marketing Operations & Production: John Van Tuyll

Director, Creative Shoot and Production: Kirstin Mellqvist

Senior Manager, Creative Shoot and Production: Meagen Moore

Senior Creative Production & Shoot Manager: Eleanor Fitzgerald

Assistant Creative Shoot + Production Manager: Martine Nash

Creative Shoot and Production Manager: Katarina Pepichova

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72andSunny Team

Executive Creative Director: Stuart Harkness

Executive Creative Director: Carlo Cavallone

Executive Creative Director APAC: Johnny Tan

Creative Director: Simon Schmitt

Creative Director: Emiliano Trierveiler

Senior Writer: Carlos Font

Writer: Jorgen Sibbern

Writer: Shan Shan Quan

Art Director: Domingo de la Villa

Art Director: Matteo Gallinelli

Creative Technologist: Gabor Szalatnyai

Managing Director: Nic Owen

Group Brand Director: Bassam Abdel-Rahman

Brand Director: Stéphane Février

Brand Manager: Rico Oyejobi

Brand Manager: Abigael Smith

Brand Coordinator: Alejandra Arbiol

Director of Production: Stephanie Oakley

Executive Producer: Kerli Teo

Producer: Yaya Zhang

Sr Producer: Jennifer Chien

Sr Producer: Enrico Toeschi

Senior Producer: Neil Henry

Senior Producer: Yago Carvajal

Producer: Ricardo Hieber

Junior Producer: Danny Nouri

Junior Producer: Matt Marty

Strategy Director: Maximilian Weigl

Strategy Director: Danny Feeney

Sr Communication Strategist: Ruro Efue

Communications Strategist: Nathan Makan

Strategist: Carl Jonsson

Cultural Researcher: Nastassja Bonnabel

Director of Business Affairs: Madelon Pol

Business Affairs Director: Nora Adams

Business Affairs Manager: Melita Watt

Business Affairs Manager: Belen Jerez

Business Affairs Manager: Julie Katsoula

Hecho Amsterdam

Director: Leonardo Cosme

Sr Studio Manager: Tanya Funnell

Producer / Studio Coordinator: Ashlie Hutber

Studio Coordinator: Jackie Sevcik

Designer: Dave Renton

Designer: Tim Berklemans

Designer: Josh Harris

Designer: Jack Catterall

Film Production

Production company: Iconoclast

Director: Manu Cossu

Director B team : So Me

Director of Photography: Andre Chemetoff

DP B team : Benoit Soler

Executive Producer: Charlotte Marmion

Producer: Fran Thompson

Producer: Charlotte Woodhead

Production Manager: Lucy Tate

Visual Effect Production

Post Production Company: The Mill

Executive Producer: Reece Ewing & Misha Stanford-Harris

Producer: Sean Francis

Production Assistant: Ellie Thwaites

Shoot Attend: Pete Smith

3D:

Lead artist: Alan Williamson

3D Artist:

Finlay Crowther

Laurent Giaume

Katherine Ross

Edward Hicks

Vicky McIntyre

Maxime Cronier

Gabrielius Burokas

Jack Harris

James Hansell

Design:

Theo Gibara

Oliver Johnson

Kenny Addeh

2D:

2D Lead Artist: Ant Walsham

Creative director: Dan Williams

2D Artist:

James MacLachlan

Carl Norton

Olivia O'Neil

Joseph Dymond

Declan Andrews

Charles Dockerill

Frederic Heymans

Rebecca Clay

Milo Paterson

Online Artist:

Richard Payne

James Pratt

Nick Sze

Gavin Marler

Editorial Company

Work London

Editor: Jono Griffith, Charlie Moreton, Anne Perri, Hasani Franke

Assistant Editor: Hasani Franke, Jamie Hodgson, Ellie McNaughtan

Executive Producer: Julian Marshall

Producer: Winnie O’Neil, Ella Sedgwick

Grade

Post Production Company: The Mill

Colourist: Oisin O'Driscoll

Colour assist:

Thomas Mangham

Brendan Buckingham

Daniel Levy

Audio Post

Audio Post Production: Wave Studios

Sound Designer and Mixer – Ed Downham

Assistant Sound Editor – Jonny Platt

Audio Producer – Ben Tomlin