What makes it so twirly?

Com o objetivo de atrair um consumidor mais jovem, entre 16 e 24 anos, além de manter o target da marca (pessoas entre 25 e 44 anos), a marca de chocolate Twirl, da Cadbury, apresenta campanha criada pela VCCP.

Os comerciais (assista abaixo) trazem dois personagens refletindo sobre a questão: "Cadbury Twirl.  What makes it so twirly?"

Ficha Técnica:

Agency: VCCP
Executive creative director: Darren Bailes
Creative directors: Chris Birch Jonny Parker
Creatives: Nick Sheppard Tom Webber
Business director: Matt Smith
Account director: Alec Campbell
Account manager: Florence Wong
Agency producer: Becky Grove
Creative producer: Peter Lewendon
Digital producer: Ravi Patel
Planners: Ross Nicolson Rob Estreitinho
Production company: Outsider
Director: James Rouse
Production company producer: Benji Howell
Editor: Art Jones Work
Sound: Mark Hellaby 750mph
Post production: Freefolk
Colourist: Paul Harrison