Trust is Power

Em seu mais novo comercial que integra a campanha "Trust is Power" (assista abaixo), a Duracell lembra ao consumidor que ele não deve ficar à mercê de pilhas e baterias que não duram.

O filme criado pela Wieden+Kennedy de Nova York segue a linha dos anteriores, ao imaginar uma situação que deixaria o protagonista na mão, caso ele tivesse apostado em uma pilha de outra marca.

Leia e assista aos filmes anteriores da campanha aqui, aqui, aqui e aqui.

Ficha Técnica:

Client: Duracell
Executive Creative Director: Karl Lieberman
Creative Director: Eric Helin
Creative Director: Stuart Jennings
Copywriter: Howard Finkelstein
Art Director: Grant Mason
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Producer: Alexey Novikov
Director of Brand Strategy: Dan Hill
Brand Strategist: Rachel Yoes
Account Director: Mike Welch
Management Supervisor: Meghan Mullen
Account Executive: Jamie Robinson
Comms Planner: Stuart Augustine
Business Affairs: Michael Moronez
Project Manager: Ava Rant
Traffic Manager: Sonia Bisono
Traffic Manager: Tina Wyatt
Production Company: Arts & Sciences
Local Service Company: Suneeva
Director: Matt Aselton
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Head of Production: Christa Skotland
Producer: Zoe Odlum
Local Producer: Ian Webb
Editorial Company: Arcade Edit
Editor: Dave Anderson
Cutting Assistant: Samuel Barden
Executive Producer: Sila Soyer
Producer: Fanny Cruz
VFX Company: Framestore
Executive Producer: Sarah Hiddlestone
Producer: Lily Tilton
Producer: PJ Stegall
VFX Shoot Supervisor: Matt Pascuzzi
2D Lead Flame Artist: Liz Yang
2D Flame Artist: Raul Ortego
2D Artist: Jose Arauz
2D Artist: Zavier Mojica
Coordinator: Aaron Batista
Telecine Company: Company3
Colorist: Tom Poole
Producer: Alexandra Lubrano
Mix Company: Sonic Union
Mixer: Steve Rosen
Producer: Pat Sullivan