Hard work works

Com o objetivo de promover o lançamento do modelo Tucson na Europa, a Hyundai e a Innocean Berlim apresentam campanha inspirada no conceito "Hard work works". A ideia é defender quem "trabalha duro", mas nem sempre é reconhecido.

Além do comercial "Lucky Guy" (assista abaixo), que chegou à telinha na Inglaterra na semana passada, a comunicação conta com desdobramentos na internet e peças para mídia impressa e OOH.

O trabalho é um dos primeiros realizados pelo escritório da Innocean em Berlim sob a liderança da dupla de brasileiros Ricardo Wolff (Executive Creative Director) e Gabriel Mattar (European Chief Creative Officer).

Na ficha técnica está ainda o brasileiro Felipe Cury, diretor de arte sênior.

Ficha Técnica:

"Lucky Guy"
Client: Hyundai Motor Europe
Product: New Tucson
Agency: INNOCEAN Worldwide Berlin
Global Chief Creative Officer: Jeremy Craigen
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Senior Copywriter: Reinier Gorissen, Jack Christensen
Senior Art Director: Marlon von Franquemont, Felipe Cury
Business Director: Andrea Razeto
Agency Sr. Account Director: Sven Kuebler
Agency Account Manager(s): Lin Fang, Min Kyung Park
Senior Strategy Manager: Anna Nowak-Otto
European Planning Director: Sophia Goerner
Chief Operating Officer: Andreas Cordt
European Creative Services Director: Mark Fosbueary
Agency Sr. Creative Producer: Morten Frantz
Production Company: Tempomedia Filmproduktion GmbH, Hamburg
Director: The Guard Brothers
Director of Photography: Marcel Zyskind
Executive Producer: Alexander Schildt
Producer: Stephan Brockmann
Post-Production company; Acht Hamburg
Post-Producer: Lena Schulz
Editor: Ted Guard, André Gelhaar
Colourist: Maximilian Baule
Music Production Company: Mokoh Music GmbH, Berlin
Music Producer: Stephan Moritz
Music Arranger(s): Max Knoth, Stephan Moritz
Music Composer(s): Bernard Arnold, Milton Berle
Music Lyricist(s): Bernard Arnold, Milton Berle
Music Performed By: Elisa Jeffery aka. Adrienne Valerie
Media Company: Havas Media Group, Frankfurt am Main
European Hub Director Hyundai-Kia: Wolfgang Ruch
Senior Media Manager: Maria Vittoria Montanari
Vice President Marketing & Product: Andreas-Christoph Hofmann
Brand Strategy Manager: Philippe Jourdain
Overall Project Manager: Dora Szent-Ivanyi