Missed Details

"O diabo mora nos detalhes", defende a PlayStation na sua mais nova campanha, chamada "Missed Details", criada pela BBH de Nova York.

O trabalho pretende diferenciar o PS4 Pro, destacando como ele oferece detalhes mais nítidos e maior clareza em seus recursos visuais e processamento.

Para ilustrar isso, o filme (assista abaixo) mostra uma batalha entre dois cavaleiros, um dos quais tem melhor equipamento - e, como resultado, ganha vantagem.

Ficha Técnica:

Eric Lempel, Senior Vice President, Global Marketing

Mary Yee, Vice President, Marketing

Eric Lachter, Director Brand Marketing

Cody Morales, Brand Manager

BBH NEW YORK;

Gerard Caputo, Chief Creative Officer

Jonathan Mackler, Executive Creative Director

Scott Cooney, Creative Director

Diego Fonseca, Creative Director

Lili Bravi, Designer

Ed Zazzera, Head of Production

Corinne Porter, Content Producer

Librado Sanchez, Director of Business Affairs

Brett Edgar, Head of Account Management

Kendra Schaaf, Group Account Director

Johnny Skwirut, Account Manager

Alex Zadeii, Assistant Account Manager

Cameron Wells, Project Manager

Kendra Salvatore, Head of Strategy

Dylan Fauss, Strategist

PRODUCTION:

PRODUCTION COMPANY: Anonymous Content

DIRECTOR: Tim Godsall

DIRECTOR OF PHOTOGRAPHY: Darko Suvak

MANAGING DIRECTOR: Eric Stern

EXECUTIVE PRODUCER: SueEllen Clair

HEAD OF PRODUCTION: Kerry Haynie

NY SALES: Paul Muniz

NY SALES: Stacy Gillman

LINE PRODUCTION COMPANY: OPC Production

EDIT: Mackcut Editorial

EDITOR: Gavin Cutler

ASSISTANT EDITOR: Brendan Hogan

ASSISTANT EDITOR: Pamela Petruski

EXECUTIVE EDITORIAL PRODUCER: Gina Pagano

VFX & FINISH: The Mill

EXECUTIVE PRODUCER: Eliana Carranza Pitcher

LINE PRODUCERS: Bugs Russell & Michael Brown

SHOOT SUPERVISORS: Eliana Carranza Pitcher & Kristine Nordella

CREATIVE DIRECTORS: Nathan Kane & Corey Brown

2D LEAD ARTIST: Corey Brown

COLOR: Company 3

SENIOR COLORIST: Tim Masick

PRODUCER: Kevin Breheny

MUSIC & SOUND DESIGN: Q Department

RECORD & MIX: Sound Lounge

ADDITIONAL CREDITS:

Slaughterhouse Studio Production Manager: Meg Volk

Slaughterhouse Editor: Jim Schwartz

Slaughterhouse Post Producer: Maggie Miller