Just Do It

A Nike dá sequência à sua campanha pelos 30 anos do slogan “Just Do It”, com um novo filme (assista abaixo), desta vez com a medalhista olímpica sul-africana Caster Semenya.

A corredora de meia-distância tem 18 medalhas de ouro, apesar de uma carreira repetidamente marcada por desafios de "verificação de sexo", medindo os níveis de testosterona em seu corpo.

Criado por Wieden+Kennedy Amsterdam e dirigido por AG Rojas, da Park Pictures, o comercial refaz os passos da jornada de Semenya em direção ao sucesso, recordando os principais momentos que a ajudaram a se tornar a atleta que é hoje.

Em sua narração, a atleta questiona: "Would it be easier for you if I wasn’t so fast? Would it be simpler if I stopped winning? Would you be more comfortable if I was less proud? Would you prefer if I hadn’t worked so hard, or just didn’t run? Or chose a different sport? Or stopped at my first steps? That’s too bad because I was born to do this."

Leia e assista ao filme anterior da campanha, com o jogador de futebol americano Colin Kaepernick, que dividiu opiniões nas redes sociais, aqui.

Ficha Técnica:

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director; Evgeny Primachenko, Hannah Smit, Craig Williams

Art Director: Teresa Montenegro

Copywriter: Christopher Cryer

Head of Production: Joe Togneri

Executive Producer Broadcast: Michael MacMillan

Broadcast Producer: Magda Czyz

Executive Producer Art: Maud Klarenbeek

Art Producer: Kate Barrett, Stacey Prudden

Planning Director: Stephane Missier

Communications Planner Director: Hillary Heath

Group Account Director: Kathryn Addo

Account Director: Amber Martin

Account Manager: Cassandre Beck, Molly Rugg

Head of Design: Joe Burrin

Studio Director: Lizzie Murray

Designer: Gustav von Platen

Studio Artist: Noa Redero

Project Manager: Loes Poot

Business Affairs: Fiona Fan

PRODUCTION COMPANY: PARK PICTURES

Director: AG Rojas

Director of Photography: Rina Yang

Producer: Nick Goldsmith

Executive Producer: Stephen Brierley

EDITING COMPANY: TRIM EDITING

Editor: Dominic Leung

Editor Assistant: Dave Davis

Producer: Tatyana Alexandra

AUDIO POST: WAVE STUDIOS

Sound Designers; Ed Downham, Alex Nicholls-Lee

MUSIC

Artist: Cam Ballantyne

Title: Caster

Studio: Beatworms

POST PRODUCTION: GLASSWORKS AMSTERDAM

VFX Supervisor / Lead compositor: Kyle Obley

Compositor: Jan van de Laar

On set VFX Supervisor: George Webster

Colourist: Scott Harris

Executive Producer: Anya Kruzmetra

Production Coordinator: Salt Ibraeva