Ascent 2019

A Subaru of America lança nova campanha centrada no lançamento do modelo Ascent 2019.

Criados pela Carmichael Lynch, os comerciais para TV "Dream Big", "Big Day Out" e "Important Moments" (assista abaixo) procuram destacar "versatilidade, conforto e segurança" do veículo, retratando três diferentes perfis de proprietários do Ascent.

A comunicação conta ainda com estratégia de conteúdo para internet.

Ficha Técnica:

ADVERTISER: Subaru

CREATIVE AGENCY
CREATIVE AGENCY: Carmichael Lynch

EXECUTIVE CREATIVE DIRECTOR: Randy Hughes

DIRECTOR OF BRAND PLANNING: Brenna Smithson

BUSINESS MANAGER: Vicki Oachs

SENIOR ART DIRECTOR: Chris Carlberg

CONTENT PRODUCER: Zachariah Zutler

HEAD OF INTEGRATED PRODUCTION: Joe Grundhoefer

BRAND STRATEGIST: Gabriela Trejo

SENIOR CONTENT PRODUCER: Brynn Hausmann (Executive)

PRODUCTION COMPANY
PRODUCTION COMPANY: Epoch

EXECUTIVE PRODUCER: Melissa Culligan

DIRECTOR: Martin de Thurah

PRODUCER: Stephanie Bruni

HEAD OF PRODUCTION: Megan Murphree

OFFLINE
EDIT COMPANY: Rock Paper Scissors

EDITOR: Mikkel E.G. Nielsen

EDIT ASSISTANT: Alex H. Liu

PRODUCER: Lisa Barnable

MANAGING DIRECTOR: Eve Kornblum

POST PRODUCTION / VFX
COLOURIST: Fergus McCall

SHOOT SUPERVISOR: John Shirley

PRODUCTION COORDINATOR: Blake Rice

ONLINE ARTIST: Pete Olson

VFX PRODUCER: Andrew Gilson

VFX SENIOR PRODUCER: Anastasia von Rahl

VFX: Lisa Barnable

VFX COORDINATOR: Ade Macalinao

COLOUR COMPANY: The Mill, NY

MUSIC
SONG: “A Big Day Out” Artist: ‪Gregory Alan Isakov‬‬‬‬‬ Music Supervisor: Jonathan Hecht “Important Moments” Music and Sound Design by: Ballad Executive Producer: Gregers Maersk Moeller Composers: Philip Nicolai Flindt, Gregers Maersk Moeller

TRACK: Spot: “Dream Big” Music by: Walker Music Executive Producers: Sara Matarazzo, Stephanie Pigott Music Coordinator: Marissa Hernandez Song Title: “Strong” Performed by: Rob Simonsen Written by: Rob Simonsen

AUDIO MIXER: SisterBoss

OTHER
AUDIO PRODUCER: Annie Sparrows

ANIMATION
MANAGING DIRECTOR: Brad Williams