Reindeer Games

Para tornar seus jogos mais acessíveis, a Microsoft lançou, em setembro, o Xbox Adaptive Controller, projetado principalmente para atender às necessidades de jogadores com mobilidade limitada.

Para promover a novidade, a campanha de festas de final de ano da gigante da tecnologia conta com um filme que evidencia o poder e a alegria da inclusão.

Criado pela M: united//McCann , "Reindeer Games" (assista abaixo) tem a participação do pequeno Owen Simmons, um jogador de 9 anos, que tem Síndrome de Escobar.

O comercial mostra a comemoração das crianças da vizinhança ao testemunharem uma vitória de Owen no videogame. A assinatura completa: "When everybody plays, we all win."

Ficha Técnica:

Microsoft
Corporate Vice President of Brand, Advertising and Research: Kathleen Hall
GM, Global Advertising: Deana Singleton
Director of Global Advertising: Stacey Terrien
Director of Global Advertising, Social and Media Partnerships: Jenny Leahy
Senior Advertising Manager: Ron Schott
Senior Advertising Manager: Dawn Novak
Advertising Manager: Hannah Westing
Senior Manager Marketing Communications: Veronica Mao

m:united//McCann New York
Chief Creative Officer: Sean Bryan
EVP, Executive Creative Director: Shayne Millington
EVP, Executive Creative Director: David Banta
SVP, Group Creative Director: Sherrod Melvin
Associate Creative Director: Martha West
Associate Creative Director: Will Montgomery
Senior Art Director: Julie Koong
Senior Copywriter: David Cappolino

Leadership
Global Business Lead: Kevin Nelson

Account
EVP, Executive Account Director: Tina Galley
SVP, Group Account Director: Rosemary Calderone
Account Director: Pat Six
Account Supervisor: Alex Cho
Account Supervisor: Kyle Ross

Production
SVP, Head of Integrated Production: Carolyn Johnson
Producer: Rebecca Magner

Project Management
SVP, Director of Project Management: Stella Warkman
Project Manager: Jessica Jacobson

Business Affairs
Executive Vice President: Danielle Korn
SVP, Executive Music Producer: Eric Johnson
Music Business Manager: Sam Belkin
Music Producer: Dan Gross

Strategy
EVP, Global Strategy Director: Joanna Schwab
SVP, Group Strategy Director: Eldad Heilweil

Production: Hungry Man
Director: Bryan Buckley
Managing Partner/Executive Producer: Kevin Byrne
Producer/Director of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Producer: Matt Lefebvre

Editorial: Rock Paper Scissors
Editor: Damion Clayton
Assistant: Michael Shugarman
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield

Post/VFX: The Mill
Executive Producer: Anastasia von Rahl
Senior VFX Producer: Michael Theurer
Production Coordinator: Ariana Govan
Shoot Supervisors: Tara DeMarco & Jason Monroe
Chief Creative Officer: Phil Crowe
2D Lead Artist: Daniel Thuresson
2D Artists: Evan Langley, Greg VanZyl, Roxy Zuckerman, Tim Crabtree, & Stephen Paragone
3D Artists: Chris Storniolo, Phil Mayer, Michael Lori, Danny Garcia, Abhishek Kumar, Ayush Bajoria, Fazal Khan, Ganesh Lamkhade, Giri Prasath S, Karthik Viswanathan, Raj Kumar M, Rajan Ramakrishna, Rijo R, Sathyaraj A, Spandana Battula, Sunil MM, Tarun Kemtur
Matte Painting: Gillian George, Andy Wheater, Itai Muller
Colorist: Adam Scott
Executive Producer, Color: Linda Jackson
Color Producers: Liza Kerlin & Diane Valera
Production Coordinator, Color: Jessica Amburgey
Color Assist: Gemma Parr, Logan Highlen, & Zack Wilpon

Music: JSM
CCO/Co-Composer: Joel Simon
Co-Composer: Nathaniel Morgan
Co-Composer: Seamus Kilmartin
Executive Producer: Jeff Fiorello
Producers: Norm Felker & Andrew Manning

Audio/Post: Sonic Union
Sound Designer/Mix Engineer: Michael Marinelli
Producer: Patrick Sullivan