Rock the ribbon

Sherrie Silver, coreógrafa por trás do vídeo "This is America", de Childish Gambino, protagoniza o filme da National Aids Trust, focado no Dia Mundial contra a Aids, celebrado neste sábado (o1º).

Criado pela St Luke's, o comercial (assista abaixo), narrado pelo ator Stephen Fry, mostra os movimentos de Sherrie dançando, enquanto usa uma fita vermelha, símbolo da conscientização sobre o vírus HIV, ao som de "A Little Respect", da dupla britânica Erasure.

Ficha Técnica:

Brand: National AIDS Trust (NAT)
Client: Deborah Gold CEO
Creative agency: St Luke’s
Executive creative director: Richard Denney
Art director: Laura Stevens
Copywriter: Claire Wombwell
Managing director: Ed Palmer
Senior account manager: Emily Gill-Heginbotham
Digital strategy director: Nikki Wilkinson
Planner: Rob Sandford
Agency producer: Chloe London
Music: Erasure A Little Respect
Director: James Fitzgerald
Production company: Sonny London
Designers: Jon Hubbard John Brock
Producer: Dan Gay
Editor: Ed Cheesman Final Cut
Post production: Electric Theatre Collective
Producers: Elle Lockhart Arianna Maniscalco
2D lead: Sarah Crux
2D assists: Alberto Pizzocchero Alex Prod'Homme
Colourist: Tim Smith
Sound design: Ben Leeves Jungle
Director of photography: Jordan Buck
Talent: Claire Byrne senior account director ITB Worldwide
Sponsor/Supporter: The MAC AIDS Fund
Soundtrack: Sony/ATV Music publishing