Drop by Drop

Como parte da plataforma de comunicação "Start Your Impossible", criada pela The & Partnership de Londres, a Toyota apresenta o comercial "Drop by Drop" (assista abaixo).

A peça para TV e filmes para internet mostram cinco pessoas com deficiência física, que desafiaram suas limitações para fazer o impossível acontecer.

As cenas traçam paralelos com a performance do Toyota Mirai, carro elétrico movido a células de hidrogênio da montadora, que só emite gotas de água.

Ficha Técnica:

Brand: Toyota
Client: Toyota Motor Europe
Agency: The & Partnership London
ECD: Andre Moreira
Creative team: Phil Beaumont Dominic Gettins
Head of art: Dan Beckett
Head of art buying: Emma Modler
Creative planner: Simon Ringshall Oliver Feldwick
Media planner: Tina Chou
Audience planner: Simon Lirzin
Senior producer: Ella Elliott
Producer: Oliver Creamer
Account director: Stefano Della Schiava
Account manager: Phil Hourdakis
Production company: Independent Films
Director: Johnny Hardstaff
Director of photography: Cezary Zacharewicz
Prod company MD: Jani Guest
Prod company executive producer: Verity White
Producer: Jane Lloyd
Editor: Tom Lindsay
Editor assistant: Fouad Gaber
Edit producer: Polly Kemp
Edit house: Trim
Post production producer: Glen Percival
Online: Big Buoy
Colour: The Mill
Colourist: Seamus O’Kane
Colour producer: Charlie Morris
Audio: Soundtree
Sound engineer: Henning Knoepfel
Executive producer: Hils MacDonald
Photographers: Richard Johnson Nathan Welton
Music company: Soundtree
Talent researches: Rebecca Lloyd-Evans Josie Bevan