An Open Mind Is the Best Look

A Droga5 assina seu primeiro trabalho para a rede varejista de moda Nordstrom, "An Open Mind Is the Best Look" (assista abaixo), que pretende ser "uma celebração da individualidade e das conexões humanas", de acordo com Scott Meden, CMO da empresa.

Rodado em Austin, Texas, pelo cineasta dinamarquês, diretor de videoclipes e o diretor de fotografia Martin de Thurah, o comercial é ambientado em uma aula de atuação, na qual a instrutora convida um grupo heterogêneo de pessoas a se expressar sem medo: "Mean what you say… I wanna have a human experience!", diz a professora, incentivando os alunos para formar uma escultura humana, conectar-se uns com os outros, tornando-se eles mesmos.

O foco da campanha em uma "mente aberta" se encaixa com a abordagem da Nordstrom à sua própria experiência de varejo - "onde todos são bem-vindos, onde pessoas, estilos e ideias se cruzam, onde a alta moda se encontra com a moda baixa", defende o diretor-executivo de criação da Droga5, Alexander Nowak

A campanha é composta ainda por peças para mídias digitais e sociais, anúncios para mídia impressa e out of home.

Ficha Técnica:

Client: Nordstrom
Campaign AN OPEN MIND IS THE BEST LOOK
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Neil Heymann
Executive Creative Director: Alexander Nowak
Associate Creative Director: Kia Heinnen
Associate Creative Director: Patrick Glorieux
Copywriter: Ben Brown
Art Director: Jackie Moran
Senior Designer: Jen Lally
Chief Creation Officer: Sally-Ann Dale
Director of Film Production: Jesse Brihn
Executive Producer, Film: Mike Hasinoff
Associate Producer, Film: Carlos Valdivia
Music Supervisor: Mike Ladman
Director of Business Affairs: Jocelyn Howard
Senior Business Affairs Manager: Ann Marie Turbitt
Business Talent Manager: Michelle Cramer
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Román-Torres
Group Strategy: Director Deepa Sen
Senior Strategist: Kaveri Gautam
Chief Media Officer: Colleen Leddy
Head of Communications Strategy: Dean Challis
Communications Strategy Director: Danni Patterson
Senior Communications Strategist: Hillary Fink
Communications Strategist: Kathryn Rhyne
Group Account Director: Courtney Russell
Account Director: Celeste Pulman
Account Manager: Dani Frank
Senior Project Manager: Laura Rothman

Client: Nordstrom
CMO: Scott Meden
VP, Creative: Red Godfrey
VP, Creative Projects: Olivia Kim
VP, Brand & Digital Marketing: Deniz Anders
Creative Strategy Director: Strath Shepard
Brand Manager: Jenna Edmunds
Senior Program Manager: Karly Orr
Program Manager: Tammy Mair

Production Company: Epoch Films
Director & Photographer: Martin de Thurah
DOP: Kasper Tuxen
Founding Partner: Mindy Goldberg
Executive Producer: Melissa Culligan
Head of Production: Megan Murphee
Producer: Michaela Johnson

Editorial: Work Editorial
Editor: Peter Brandt
Assistant Editor: Winter Brihn
Executive Producer: Erica Thompson
Producer: Christopher Delarenal
Telecist: Company 3
Senior Colorist: Tom Poole
Producer: Alexandra Lubrano
Color Assist: Jenny Montgomery

Postproduction: Blacksmith
VFX Supervisor: Tom Bussell
Executive Producer: Charlotte Arnold
VFX Producer: Tina Chen
Lead VFX Artists: Jamie Scott, Daniel Morris
Compositors: Jacob Slutsky, Robert Bruce, Tim Regan, Joey Deady and Yebin Ahn
Roto: Studio 8

Music: Found Objects
Executive Creative Directors: Jay Wadley & Trevor Gureckis
Composers: Jay Wadley & Trevor Gureckis
Executive Producer: Jennie Armon
Senior Producer: Matt Nelson
Sound Design: Ballad
Executive Producer: Gregers Mærsk Møller
Sound Designer: Adrian Aurelius
Additional Sound Design: Philip Nicolai Flindt

Mix: Wave Studios
Executive Producer: Vicky Ferraro
Producer: Ruth Eaton
Mixer: Aaron Reynolds