Fly smart. Land happy

A Alaska Airlines lança campanha, criada pela Mekanism, que apresenta a nova assinatura da companhia aérea: "Fly smart. Land happy."

A comunicação é composta por filmes para TV (assista abaixo), além de conteúdo para internet e peças para mídia out of home.

A equipe de produção foi liderada principalmente por mulheres, com a diretora J.J. Adler, a editora Ali Mao e a colorista Jill Bogdanowicz, como parte do compromisso da agência com o movimento Free the Bid, que quer aumentar a participação de pessoas do sexo feminino em projetos publicitários.

Ficha Técnica:

Brand Team: Alaska Airlines
Chief Commercial Officer: Andrew Harrison
Vice President of Marketing: Sangita Woerner
Managing Director, Marketing & Advertising: Natalie Bowman
Director of Brand Marketing: Elliott Pesut
Creative Agency: Mekanism
Founder & Executive Creative Director: Tommy Means
Creative Director: Laura Wimer
Associate Creative Director: Aimee Brodbeck
Associate Creative Director: Dan Peterson
Senior Art Director: Gustaf Jonsson
Copywriter: Caroline Johnson
Art Director: Alex Brubacher
Junior Art Director: Matt DeMilner

President, CEO: Jason Harris
Chief Operations Officer: Mike Zlatoper
Head of Strategy: Jeremy Daly
Senior Strategist: Anna Rainwater
Managing Director, Seattle: Lisa Zakroff
Brand Director: Luke Welsch
Sr. Brand Manager: Mellie Lutz
Brand Manager: Ana Sabarots
Project Manager: Maggie Boler

Production

Head of Production: Kati Haberstock
Senior Producer: Megan Ubovich
Sr. Talent Manager, Business Affairs: Kourtney Luster

Production Company: m ss ng p eces
Director: JJ Adler
DOP: David Feeney-Mosler
Managing Partner: Brian Latt
Head of Production: Rebecca Davis

Editorial: Arcade
Editor: Ali Mao
Assistant Editor: Luke McIntosh
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Senior Producer: Alexa Atkin

Finish/VFX: Timber
Creative Dir’s / Partners: Jonah Hall & Kevin Lau
Head of Production: Melody Alexander
Producer: Seth Gantman, Emily Avoujageli
Flame Artist: Chris DeCristo
Flame Assist: Brack Hightchew, Brandon Harden
Compositors: Michael Loney
Design & Animation: Jon Lorenz, Zach Carnes

Telecine: Company 3
Colorist: Jill Bogdanowicz
Telecine Sr. Producer: Matt Moran

Music: Manage This Media
Music Supervisor & Music Licensing: Janet Billig Rich

Mix/Sound Design: Lime Studios
Mixer: Zac Fisher
EP: Susie Boyajan