LiMu Emu and Doug

A seguradora Liberty Mutual apresenta "LiMu Emu and Doug", um novo mascote emplumado da empresa e seu parceiro, que interpretam uma dupla de detetives desajeitados no estilo anos 1970.

O duo protagoniza uma série de filmes (assista a alguns deles, abaixo), criada pela Goodby Silverstein & Partners, para divulgar a mensagem de que a Liberty oferece seguro personalizado, onde os clientes pagam apenas pelo que precisam.

"O humor impulsiona a memorização - quanto mais engraçadas as peças publicitárias, mais as pessoas tendem a lembrá-las", defende Emily Fink, diretora de marketing da Liberty.

Ficha Técnica:

Ad Agency: Goodby Silverstein & Partners

Client: Liberty Mutual Insurance

Title of Creative Work: LiMu Emu & Doug

Client

Chief Marketing Officer: Emily Fink

VP, Brand and Integrated Marketing: Jenna Lebel

Director of Marketing and Communications: Lisa Paige

Program Manager, Broad Reach Marketing: Rachel Pannullo

Program Manager, Broad Reach Marketing: Jacqueline Cuccia

Creative

Chief Creative Officer: Margaret Johnson

Executive Creative Director: Danny Gonzalez

Executive Creative Director: David Suarez

Associate Creative Director: Caroline Cappelli

Associate Creative Director: Ryan Tovani

Associate Creative Director: Justin Ralph

Design Director: Ryan Self

Creative Director: Mike Landry

Motion Artist: Chad Ford

Production

Director of Broadcast Production: Tod Puckett

Executive Broadcast Producer: Leila Gage

Assistant Broadcast Producer: Alexis Bley

Account Services

Managing Partner: Brian McPherson

Group Account Director: Chris Ferko

Account Director: Cassi Norman

Account Manager: Tom Yadron

Assistant Account Manager: Haley Grialou

Brand and Communication Strategy

Head of Brand Strategy: Bonnie Wan

Group Communication Strategy Director: Dong Kim

SR. Research & Analystics Strategist: Jessica Badrous

Group Brand Strategy Director: Katie Coane

SR. Brand Strategist: Marisa Perazzelli

JR. Brand Strategist: Shaza Elsheshtawy

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Jaime Szefc

Business Affairs Coordinator: Brittany Longden

Production Company:

Company Name: MJZ

Director: Craig Gillespie

Director of Photography: Masanobu Takayanagi

Production Designer: Jamie Vickers

Executive Producer: Emma Wilcockson

Producer: Martha Davis

Editorial Company:

Company name: Spotwelders

Editor: Haines Hall

Assistant Editor: Luke Buckley

Senior Producer: Lisa English

Executive Producer: Carolina Padilla

Telecine

Company name: The Mill

Colorist: Adam Scott

Sr. Color Producer: Liza Kerlin

Executive Producer, Color: Linda Jackson

VFX/Finishing

Company name: The Mill

Director of Production: Enca Kaul

Senior VFX Producer: Hillary Thomas

Associate VFX Producer: Vanessa Yee

Shoot Supervisor: Tara DeMarco & Ed Boldero

Creative Director: John Leonti

2D Lead Artist: Tim Rudgard

3D Lead Artist: Ed Boldero

Design: Greg Rubner & Patrick Kipper

Music

CCO: Andrew Sherman

EP: Annick Mayer

Producer: Stone Irr

Sound Design

Sound Design: Lime Sound Design

Sound Designer: Michael Anastasi

Audio Engineer: Joel Waters

Head of Production: Susie Boyajan