Warc Media 100

A Warc apresenta os resultados do Warc Media 100, ranking anual independente, sucessor do Gunn Media 100, que lista as campanhas e empresas mais premiadas do mundo em competições de mídia.

O Brasil subiu cinco posições entre os países com trabalhos mais reconhecidos em Festivais da área: da nona colocação em 2018 subiu para a quarta posição esse ano.

Confira abaixo os rankings:

The world's top 10 campaigns for media excellence

Rank Campaign title Brand Agency Points
1 I Don't Roll On Shabbos Gillette MediaCom Connections Tel Aviv 126.7
2 Data vs Car VIA Rail Touché! Montreal 91.3
3 The Awesome Is Here  Cerveza Victoria MediaCom Mexico City 83.6
4 Oops O2 Havas Media London 71.5
5 Beer Bottle Sand DB Export PHD Auckland 70.6
6 The Wentworth Rat Foxtel Mindshare Sydney 70.2
7 The App That Made Milk Cartons Sing! Québec Milk Producers Touché! Montreal 66.5
8 BabyFace Gillette MediaCom Connections Tel Aviv / Grey Tel Aviv 61.7
9 Dundee - The Son Of A Legend Returns Home Tourism Australia UM New York / UM Sydney 61.0
10 Aussie News Today Tourism Australia UM Sydney 59.2

The world's top 10 agencies for media excellence

Rank Agency Location Points
1 MediaCom Connections Tel Aviv, Israel 201.7
2 Touché! Montreal, Canada 194.0
3 Mindshare Shanghai, China 186.0
4 UM Sydney, Australia 182.7
5 MediaCom London, UK 150.40
6 MediaCom Mexico City, Mexico 140.8
7 Havas Media London, UK 136.9
8 PHD Auckland, New Zealand 112.4
9 Mindshare Mumbai, India 104.4
10 UM New York, USA 104.1

The world's top 10 best networks for media excellence

Rank Network Points
1 MediaCom 905.6
2 PHD Worldwide 899.3
3 Mindshare Worldwide 705.8
4 IPG Mediabrands 685.1
5 OMD Worldwide 377.9
6 Havas Media Group 332.3
7 VMLY&R 210.6
8 BBDO Worldwide 180.6
9 Dentsu Aegis Network 174.9
10 Wavemaker 155.4

The world's top 10 holding companies for media excellence

Rank Holding company Points
1 WPP 2472.5
2 Omnicom Group 1774.3
3 Interpublic Group 1018.6
4 Havas Group 408.4
5 Publicis Groupe 314.5
6 Dentsu 190.1
7 Hakuhodo DY Group 31.6
8 Accenture 10.0
9 Chime 7.4
10 The&Partnership 5.1

The world's top 10 brands for media excellence

Rank Brand Product Category Points
1 Gillette Toiletries & Cosmetics 191.7
2 Tourism Australia Transport & Tourism 120.3
3 McDonald's Retail 104.7
4 Cerveza Victoria Alcoholic Drinks 91.6
5 VIA Rail Transport & Tourism 91.3
6 Foxtel Media & Publishing 88.8
7 KFC Retail 87.4
8 Uniqlo Retail 86.1
9 Québec Milk Producers Soft Drinks 74.5
10 O2 Telecoms & Utilities 71.5

The world's top 10 advertisers for media excellence

Rank Advertiser Location Points
1 Procter & Gamble USA 365.4
2 Unilever Netherlands/UK 364.1
3 Anheuser-Busch InBev Belgium 225.0
4 21st Century Fox USA 150.6
5 Volkswagen Group Germany 142.2
6 Mars USA 136.8
7 GlaxoSmithKline UK 132.2
8 Tourism Australia Australia 120.3
9 AT&T USA 119.5
10 PepsiCo USA 116.0

The world's top 10 countries for media excellence

Rank Country Points
1 USA 1288.6
2 UK 816.8
3 Australia 518.1
4 Brazil 403.9
5 Canada 386.9
6 China 349.4
7 India 338.4
8 New Zealand 257.4
9 Israel 237.1
10 Mexico 231.0

Leia os resultados de 2018, aqui.