Com Dwyane Wade e Gabrielle Union

O casal Dwyane Wade e Gabrielle Union, jogador de basquete e atriz, respectivamente, protagoniza a primeira campanha que divulga o Gatorade Zero.

Os comerciais para TV (assista a um deles, abaixo) apresentam Gabrielle e Wade competindo enquanto praticando diversos exercícios físicos, ao som da música "Pep Rally", de Missy Elliott.

Criada pela TBWA\Chiat\Day Los Angeles, a comunicação também é composta por formatos digitais, peças para mídia impressa, mobile e redes sociais.

Na ficha técnica está o brasileiro Renato Fernandez, chief creative officer da TBWA\Chiar\Day LA.

Ficha Técnica:

Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Renato Fernandez
Creative Director: Mark Peters
Creative Director: Doug Menezes Sr.
Copywriter: Guy Helm
Sr. Art Director: Chris Rodriguez
Jr. Copywriter: Jamie Wynn
Jr. Art Director: Gaia Elise
Director of Production: Brian O’Rourke
Executive Integrated Producer: Guia Iacomin
Associate Producer: Michael Schroepfer
Executive Digital Producer: Ewan Anderson
Executive Print Producer: Dena Moore
Managing Director: Jerico Dig Cabaysa
Brand Director: Gigi Lewis
Management Supervisor: Caitlin Miller
Associate Brand Manager: Connor Wudrick
Account Group Assistant: Wenona Carlos
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planner: Joel van Rensburg
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Tana Prosper
Talent Affairs Manager: Leila Scheffer
Talent Payment Manager: Kevin Castro
Director of Traffic Operations: Dessiah Maxwell
Sr. Traffic Operations Manager: Judy Brill

Media Agency – OMD

Production Company: Superprime
Director: The Malloys
Managing Director/Executive Producer: Rebecca Skinner
Managing Director/Head of Sales: Michelle Ross
Head of Production/EP: Roger Zorovich
Producer: William Green
DP: Matthew Lloyd
AD: Michael Kahn

Editorial: Cartel
Editor: Adam Robinson
Editor (Digital): Craig Quinlan
Executive Producer: Lauren Bleiweiss
Head of Production: Meagen Carroll
Assistant Editor: Grant Hall
Producer: Brady Fiero

VFX/Postproduction Company: a52
VFX Executive Producer: Kim Christensen
VFX Producer: Michele Watkins
CG Supervisor: Andrew Romatz
3-D Generalist: Dustin Mellum
VFX Supervisor: Andres Barrios
Flame Artists: Andy Davis, Chris Riley, Enid Dalkoff, James Buongiorno, Michael Vaglienty, Noah Poole

Color: a52
Color Executive Producer: Thatcher Peterson
Colorist: Paul Yacono
Color Producer: Jenny Bright
Mixing Studio: Beacon Street Studios
Sound Design/Mix Engineer: Rommel Molina
Mix Assistant: Mike Leone
Senior Mix/SD Producer: Kate Vadnais

Music: Pep Rally performed by Missy Elliott, courtesy of Atlantic Records
Writers: Missy Elliott + Pharrell Williams
Music Supervision: Morgan Thoryk and Andrew Kahn, Good Ear Music Supervision