Cheiro de carro novo

A seguradora Liberty Mutual apresenta um anúncio para mídia impressa que encoraja os consumidores a levantar uma aba e sentir um "cheiro de carro novo".

“If you’re thinking about a new car, think about Liberty Mutual. We customize your car insurance so you only pay for what you need”, diz o texto da peça, criada pela Goodby, Silverstein & Partners.

O anunciante espera que os compradores de automóveis novos, ao sentirem o cheirinho da sua nova aquisição, lembrem-se da publicidade da marca e considerem a compra do seguro Liberty Mutual para seu carro.

Ficha Técnica:

Client: Liberty Mutual
Agency: Goodby Silverstein & Partners
Chief Marketing Officer: Emily Fink
VP, Brand and Integrated Marketing: Jenna Lebel
Manager, Broad Reach Media: Lisa Paige
Program Manager, Broad Reach Marketing: Rachel Pannullo
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Danny Gonzalez
Executive Creative Director: David Suarez
Associate Creative Director: Josh Hacohen
Associate Creative Director: Jeff Fang
Director of Graphic Services: Jim King
Managing Partner: Brian McPherson
Group Account Director: Chris Ferko
Account Director: Cassi Norman
Account Manager: Tom Yadron
Assistant Account Manager: Haley Grialou
Head of Brand Strategy: Bonnie Wan
Group Communication Strategy Director: Dong Kim
SR. Research & Analystics Strategist: Jessica Badrous
SR. Brand Strategist: Marisa Perazzelli
Director of Business Affairs: Judy Ybarra
Print Production Company: Colorbar Graphic Construction
Founder: Stephen Cross