Best of the Best 2019 (Warc)

A empresa de inteligência de marketing Warc apresenta resultados do ranking "Best of the Best" com campanhas, agências e marcas que tiveram os melhores desempenhos por setor: automotivo, de bebidas, serviços financeiros, FMCG (fast-moving consumer goods ou bens de grande consumo), alimentos e varejo.

Os seis relatórios por categoria são baseados na análise dos dados combinados de três rankings anuais da Warc - Creative 100 (aqui), Effective 100 e Media 100 (aqui) - compilados a partir dos resultados dos maiores festivais de 2018.

A campanha "Tagwords", criada pela brasileira Africa para Budweiser, é a primeira colocada como "Campaign for creativity", na categoria Bebidas.

Confira abaixo as análises setoriais:

Automotive category:

#1 campaign for creativity: Clowns, Audi, BBH London
#1 campaign for media: Lead Generation, Kia, Havas Media Madrid
#1 campaign for effectiveness: Beauty and Brains, Audi, BBH London / Salmon London / MediaCom London / PHD London
#1 agency: BBH London
#1 agency network: PHD Worldwide
#1 brand: Audi
#1 advertiser: Volkswagen Group

Drinks category:

#1 campaign for creativity: Tagwords, Budweiser, Africa São Paulo
#1 campaign for media: The Awesome Is Here, Cerveza Victoria, MediaCom Mexico City
#1 campaign for effectiveness: No More Excuses, Heineken, Publicis Milan / POKE London / Starcom Amsterdam / Publicis London
#1 agency: MediaCom Mexico City
#1 agency network: BBDO Worldwide
#1 brand: Coca-Cola
#1 advertiser: Anheuser-Busch InBev

Financial Services category:

#1 campaign for creativity: Fearless Girl, State Street Global Advisors, McCann New York
#1 campaign for media: The Animals' Own Emergency Number, DNB, TRY/APT Oslo
#1 campaign for effectiveness: The Impact of Fearless Girl, State Street Global Advisors, McCann New York
#1 agency: McCann New York
#1 agency network: McCann Worldgroup
#1 brand: State Street Global Advisors
#1 advertiser: State Street Corporation

FMCG category:

#1 campaign for creativity: #Bloodnormal, Bodyform/Libresse, AMV BBDO London
#1 campaign for media: I Don't Roll On Shabbos, Gillette, MediaCom Connections Tel Aviv
#1 campaign for effectiveness: Healthy Hands Chalk Sticks, Savlon, Ogilvy Mumbai
#1 agency: Colenso BBDO Auckland
#1 agency network: BBDO Worldwide
#1 brand: Pedigree
#1 advertiser: Procter & Gamble

Food category:

#1 campaign for creativity: Exclusive The Rainbow, Skittles, DDB Chicago
#1 campaign for media: Let Out The Sour, Skittles, MediaCom Dubai
#1 campaign for effectiveness: Cheetos Museum, Cheetos, Goodby Silverstein & Partners San Francisco / OMD New York
#1 agency: adam&eveDDB London
#1 agency network: DDB Worldwide
#1 brand: Skittles
#1 advertiser: Mars

Retail category:

#1 campaign for creativity: Scary Clown Night, Burger King, LOLA MullenLowe Madrid
#1 campaign for media: Turning KFC Into Gamers Playground, KFC, Mindshare Shanghai
#1 campaign for effectiveness: How Lidl Grew A Lot, Lidl, TBWA\London / Starcom London
#1 agency: Mindshare Shanghai
#1 agency network: Ogilvy
#1 brand: Burger King
#1 advertiser: Restaurant Brands International

Leia anterior, com as melhores agências, redes de publicidade, marcas e anunciantes elencadas pelo Best of the Best 2019, aqui.