50 anos

O ano de 2019 marca os 50 anos da Revolta de Stonewall em Nova York: a série de eventos que deu início ao movimento do Orgulho LGBTQ+.

A Pride em Londres está celebrando a data com uma campanha criada pela BMB, composta por filme para TV (assista abaixo), peças para mídia OOH, social media e estratégia de PR.

O comercial traz um elenco formado totalmente por pessoas LGBT+ reencenando os momentos que definiram o que o movimento se tornou hoje.

O filme começa rememorando a noite de 28 de junho de 1969, no Stonewall Inn, quando algumas das pessoas mais marginalizadas da comunidade LGBT+ se levantaram para reagir contra a opressão.

Ficha Técnica:

CLIENT
BRAND: Pride In London

DIRECTOR OF MARKETING: Tom Stevens

HEAD OF MARKETING: Craig Strachan (Campaigns)

HEAD OF PR: David Parke

DIRECTOR OF COMMUNICATIONS: Asad Dhunna

CREATIVE AGENCY
CREATIVE AGENCY: BMB

COPYWRITER: Alex Mawby

ART DIRECTOR: Ben Lambert

PRODUCER: Jessie Gammel

CHIEF CREATIVE OFFICER: Matt Lever

BUSINESS DIRECTOR: Rich Wilcock

AGENCY PRODUCER: Jessie Gammell (TV), Charlotte Riley (Creative)

ACCOUNT DIRECTOR: Ben Clark

DESIGN DIRECTOR: Dom Grant

PRODUCTION COMPANY
PRODUCTION COMPANY: Blink

EXECUTIVE PRODUCER: Paul Weston

DIRECTOR: Fred Rowson

DOP: Kaname Onoyama

PRODUCER: Corin Taylor

CHOREOGRAPHER: Scarlett Mackmin

HAIR AND MAKE UP: Kirsten Chalmers

ART DIRECTOR: Anna Rhodes

PHOTOGRAPHY: Wyatt-Clarke & Jones (Agency), Todd Antony (Photographer), Rose Mullings (Agent / Producer), Mim Quin-Harkin (Stylist: Wardrobe and Props), Victoria Poland (Make-Up)

ILLUSTRATION: JSR, Ryan Claydon (Senior Illustration Agent)

RETOUCHING: Curious Productions

1ST AD: Julian Richards

COSTUME DESIGNER: Grace Snell

ILLUSTRATOR: Greg Coulton (Memorabilia)

PRODUCTION MANAGER: Beatrice Warren

OFFLINE
EDIT COMPANY: Speade

EDITOR: Sacha Szwarc

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: MPC

COLOURIST: Matthieu Toullet

SOUND
SOUND DESIGN: Jack Sedgwick @ Wave

OTHER
ARTIST: Pat O’Leary, Giuseppe Parrinello (Ceramicists for memorabilia)

CREATIVE COMMUNICATIONS AGENCY: Talker Tailor Trouble Maker