Monte Olimpo

O jogador de basquete grego Giannis Antetokounmpo, que foi nomeado o MVP (Most Valuable Player) da temporada 2018-2019 da NBA, é homenageado no novo comercial da Nike (assista abaixo),criado pela Wieden+Kennedy Amsterdam.

O filme coloca uma cesta de basquete no topo do Monte Olimpo, ponto mais alto da Grécia, e, na mitologia grega, a morada dos 12 principais deuses do panteão grego.

Colocar a cesta no ponto mais alto do país de origem do atleta busca representar a jornada percorrida por ele, de um dos subúrbios mais pobres de Atenas até o topo da NBA. No final, o texto completa: "Fate can start you at the bottom. Dreams can take you to the top."

Ficha Técnica:

NIKE

Phil Jacobson, Director Brand Exp EMEA

Eric Nelson, Brand Manager EMEA

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Craig Williams, Evegeny Primachenko

Art Director: Jeff Lam

Copywriter: Alex Bower, Tim Coleman

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Eline de Roo

Group Account Director: Kathryn Addo

Account Director: Franky Wardell

Account Manager: Fulvio Itagiba

Head of Planning: Martin Weigel

Head of Comms & Digital Strategy:Danielle Pak

Head of Design: Joe Burrin

Studio Director: Lizzie Murray

Motion Designer: Gustav von Platen, Marco van der Vlag

Studio Artist: Noa Redero

Project Manager: Caroline Kosse

Business Affairs: Michael Graves

FILM PRODUCTION

PRODUCTION COMPANY: Yard

Director: Quentin van den Bossche

Director of Photography: Tassos Fitros

Producer: George Tsitsas - Eleni Grigoraskou

Executive Producer: Dimitris Alexopoulos

EDITING COMPANY

Editor: Hiro Ikematsu

AUDIO POST: WAVE STUDIOS

Sound Designer/Mixer: Alex Nicholls‑Lee

MUSIC

Artist / Title: Hiro Ikematsu

POST PRODUCTION: GLASSWORKS

Flame: Kyle Obley, Blake Huber

3D: Callum Austin

Colorist: Scott Harris

Producer: Dave Moore