Live curious

Como parte da campanha "Live curious", criada pela Adam&Eve/DDB, o site de reserva de hospedagens Booking.com apresenta novos filmes (assista abaixo).

A ideia é destacar os filtros customizados do portal, mostrando o quanto eles permitem realizar buscas mais personalizadas. Um dos comerciais, por exemplo, mostra um adolescente andando livremente em um resort em uma cadeira de rodas e as palavras "resort" e "wheelchair accessible", seguidas pelo texto "search with customised filters". Outro traz um garotinho que cria a coragem de pular em uma piscina e as palavras "villas" e "swimmig pool".

A emoção dos personagens é embalada por músicas como "Here You Come Again", de Dolly Parton, e "Gotta Move", de Barbra Streisand.

Ficha Técnica:

Brand: Booking.com
Chief marketing officer: Arjan Dijk
Senior director marketing: Matthew Gerrie
Marketing director: Andrew Smith
Sr. marketing & creative lead: Diana Agudelo Herrandez
Director of production & creative operations: Carine van der Heijden
Senior global brand producer: Erik Verheijen
Global brand producer: Ian Kennelly
Agency: Adam & Eve/DDB
Chief creative officer: Richard Brim
Creative director: Laura Rogers
Creative team: Genevieve De Rohan Willner Selma Ahmed
Social media director: Bex Wilson
Business director: Chris Jackson
Account director: Georgia Bullen
Planning director: Will Grundy
Production company: MJZ
Director: Fredrik Bond
Executive producer: Helen Kenny
Producer: Alicia Richards
Production manager: Nicola Dempsey
Director of photography: Monika Lenczwesk
2nd unit camera operators: Rakhal Heijtel Ruurd Vulink
Social media team: Matemade
Directors of photography: Rakhal Heijtel Ruurd Vulink
BTS: Samuel Prins
Stills photographer: Niels Gross
Editors: Patric Ryan Toby Conway-Hughes
Online & VFX: The Ambassadors
Post production supervision & flame: Bas Moonen
Producer: Jade Durbecker
Grading colourist: Matt Hare
Motion graphics: Dave Renton Rink Hof
Music: The Self Same
Music supervisor: Beth Urdang
Sound design and mixing: Wave
Sound designer: Randall Macdonald
Producer: Estelle Papougnot