Never Let a Friend Lose his Swagger

Para promover a linha de desodorantes Swagger, a marca Old Spice lança a campanha "Never Let a Friend Lose his Swagger", criada pela Wieden+Kennedy de Portland, que mostra homens "resgatando" seus amigos para curtir momentos descontraídos juntos.

De acordo com uma pesquisa encomendada pela marca, 79% dos homens concordam que passam menos tempo com os amigos quando envelhecem, com 92% dos entrevistados dizendo que sentem falta de algumas das coisas que costumavam fazer juntos e que sentem que é importante manter as amizades.

Nos últimos 12 meses, ainda segundo o estudo, 31% dos homens declararam que passaram mais tempo trabalhando até tarde e 28% disseram que passaram mais tempo assistindo a programas de TV, mas apenas 13% responderam que passaram mais tempo com os amigos. Entre os pesquisados, quase a metade (49%) diz que trabalhar tarde e relaxar sozinho são as razões comuns pelas quais eles não saem com os amigos.

Ficha Técnica:

CLIENT: Old Spice

VICE PRESIDENT, PERSONAL CARE, NORTH AMERICA: Freddy Bharucha

ASSOCIATE BRAND DIRECTOR: Matt Krehbiel

BRAND MANAGER: Gwynedd Davis

ASSISTANT BRAND MANAGER: Omar Goff

W+K PORTLAND

Executive Creative Directors: Eric Baldwin | Jason Bagley

Creative Directors: Matt Sorrell | Ashley Davis-Marshall

Copywriter: Bertie Scrase

Art Director: Christen Brestrup

Head of Production: Matt Hunnicut

Producer: Lindsay Reed

Studio Manager: Patrick Cahalan

Senior Designer: Ken Berg

Photography: Saskia Thompson

Business Affairs: Dusty Slowik

Account Team: Guy Campbell | Ghada Soufan | Paige Brown | Thomas Harvey

Strategic Planning: Drew Phillips | Samantha Serocki

Media Team: Brian Goldstein | Melissa Meier | Cherish Lee

PRODUCTION

Company: Biscuit Filmworks

Director: Steve Rogers

Managing Director: Shawn Lacey

Executive Producer: Holly Vega

Director of Photography: Thomas Townend

Line Producer: Mala Vasan

Production Designer: Drogo Michie

Lime Studios Producer | Bangkok

Wandee Somboon

ASAP Producer | Bangkok | Asia

Carson Ng

EDITORIAL

Company: Mackcut

Editor: Gavin Cutler

Assistant Editor: Pamela Petruski

Executive Producer: Gina Pagano

VFX

Company: Yours Truly Kevin

ECD/ Partner: Tim Davies

Head of CG: Mike Dalzell

2D Artists: Steve Gibbons, Bobby Murdock, Tony Petitti

3D Artists: Matt Longwell, Carl Harders, Greg Mawicke, Nico Sugleris

Senior Executive Producer / Partner: Sue Troyan

COLOR

Company: CO3

Colorist: Sean Coleman

SOUND DESIGN

Company: Mackcut

Sound Designer: Sam Shaffer

MIX

Company: Lime Studios

Audio Mixer/Sound Engineer: Loren Silber

Audio Producer: Susie Boyaian