Timelines

A jornalista norte-americana Katie Couric protagoniza a nova campanha "Timelines", da marca japonesa de produtos para cuidados com a pele SK-II.

Criada pela Forsman & Bodenfors de Singapura, a comunicação conta com um documentário (assista abaixo) dividido em quatro partes, que aborda as expectativas sociais que as mulheres enfrentam na Ásia-Pacífico e nos EUA.

A ideia é que as histórias possam inspirar as mulheres ao redor do mundo a desenhar seus próprios caminhos, em vez de viver uma vida de acordo com as expectativas da sociedade em relação a elas.

Ficha Técnica:

CLIENT: SK-II

AGENCY: Forsman & Bodenfors Singapore

ART DIRECTOR: Johanna Hofman-Bang

COPYWRITER: Kalle Åkestam

CLIENT DIRECTOR: Abbe Hale

CAMPAIGN MANAGER: Hongi Luo

DESIGNER: Andrea Kellerman

MOTION GRAPHICS: Jason Feng

PRODUCTION:

PRODUCTION COMPANY NAME: Radical Media

EXECUTIVE PRODUCER: Jim Bouvet

DIRECTOR: Mollie Mills

LINE PRODUCER: Josh Barwick

PRODUCTION SUPERVISOR: Steven Kostyo

DIRECTOR OF PHOTOGRAPHY: Jordan Buck

DIRECTOR OF PHOTOGRAPHY (NY): Kelly Jeffrey

SET DESIGNER: Laura Ochoa

POST PRODUCTION SERVICES: Outpost Digital

EXECUTIVE PRODUCER: Brendan Hermes

PRODUCER: Greg Netter

EDITOR: Grace McIntee

EDITOR: Lilli Rose Lyons

EDITOR: Emanuel Asamere

ASSISTANT EDITOR: Dana Nyberg

COLORIST: Josh Kanuck

COLORIST: Yohance Brown

COLORIST: Matthew Mascia

COLORIST: Matthew Schwab

PRODUCER: James Uminowicz

ASSOCIATE PRODUCER: Arniesha Williams

POST PRODUCTION COORDINATOR: Whitney Yannacci

LEAD TECHNICAL ENGINEER: Alexander Santoro

MACHINE ROOM OPERATOR: Sante Ferrante

JUNIOR POST PRODUCTION TECHNICIAN: Gino Volpe

SENIOR PRODUCER: Michael D. Perlo

ASSOCIATE PRODUCER: Kendra Darrow

MUSIC COMPANY: Leland Music