Truth Tellers

A seguradora Liberty Mutual apresenta novos comerciais da campanha "Truth Tellers" (assista aqui), criada pela Goodby, Silverstein & Partners, que traz depoimentos de "clientes" sobre suas histórias com seguros.

Na nova etapa, a comunicação continua explorando o absurdo, com novos personagens que contam suas histórias improváveis ​​com seriedade.

Por exemplo, o Liberty Mutual ajudou um homem a perder peso e entrar em forma, mas antes que possa terminar seu discurso, é interrompido por um aviso legal que lança dúvidas sobre tudo o que já disse.

Com Creativity.

Ficha Técnica:

Client: Liberty Mutual
Agency: Goodby Silverstein & Partners
Chief Marketing Officer: Emily Fink
VP Brand & Integrated Marketing: Jenna Lebel
Assistant VP Broad Reach Media: Lisa Paige
Program Manager Broad Reach Marketing: Jacqui Cuccia
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Danny Gonzalez
Executive Creative Director: David Suarez
Creative Director: Cam Miller
Associate Creative Director: Joshua Hacohen
Associate Creative Director: Dan Treichel
Art Director: David Spradlin
Art Director: Roseanne Overton
Copywriter: Craig Shervin
Copywriter: Kayla Lott
Production Director of Broadcast: Tod Puckett
Executive Producer: Leila Gage
Executive Producer: Nick Sage
Senior Producer: Justine Madero
Broadcast Producer: Sam Tarde
Group Account Director: Chris Ferko
Account Manager: Kate Colantuono
Assistant Account Manager: Samantha Manin
Business Affairs: Anna Diokno
Senior Brand Strategist: Marisa Perazzelli
Senior Quantitative Strategist: Jessica Badrous
Brand Strategist: Shaza Elsheshtawy
Production Company: Dummy Films
Director: Harold Einstein
Producer: Michael Kanter
Editorial: Arcade NYC
Color / VFX: The Mill