United O

Nove atletas da Special Olympics USA Games 2022 ajudaram a criar uma logomarca para o evento, que será realizado em Orlando.

Os atletas participaram de um workshop de três dias, em Orlando, com a parceira da agência Publicis Seattle, para desenvolver ideias para o símbolo dos jogos olímpicos. Cada um criou seu próprio design, e eles foram combinados para formar a logomarca final, chamada de "United O".

A marca, que apresenta elementos semelhantes a uma chama, pretende reconhecer as maravilhas naturais da Flórida, bem como o espírito dos jogos.

O cineasta iraniano-americano Rayka Zehtabchi (vencedor do Oscar em 2018 com o curta-metragem "Period. End of Sentence") filmou um mini documentário sobre o workshop (assista abaixo).

Ficha Técnica:

Client: Special Olympics
Agency: Publicis West-Seattle
President and CEO: Joe Dzaluk
Chief Marketing Officer: Bill Schoonmaker
Partnership Manager: Kyle Jaimes
President: Melissa Nelson
Executive Creative Director: Jason Lucas
Executive Creative Director: Pete Kearney
Creative Director: Chris Campbell
Creative Director: Earl Wallace IV
Sr. Art Director: Chad Ford
Sr. Designer: Michelle Billings
Copywriter: Kai Nedderson
Head of Production: AJ Karim
Executive Producer: Jen Allen
Assistant Producer: Grace Gutierrez
Group Account Director: Garth Knutson
Account Supervisor: Pat Hutchinson
Account Executive: Brooke Songey
Project Manager: Nina Scarnici
Project Manager: Kurt Hartwig
Studio Director: Ricky Fisher
Sr. Print Producer: Molly Costin
Special Olympics Athlete/Artist: Caroline Shin
Special Olympics Athlete/Artist: Haley Waggoner
Special Olympics Athlete/Artist: Lee Savage
Special Olympics Athlete/Artist: Aarushi Pratap
Special Olympics Athlete/Artist: Marta Paramo
Special Olympics Athlete/Artist: Coby Fineran
Special Olympics Athlete/Artist: Andrew Weatherly
Special Olympics Athlete/Artist: Patrice Jetter
Special Olympics Athlete/Artist: Mariah Gilbert
Director: Rayka Zehtabchi
Director of Photography: Sam Davis
Editor: Sam Davis
Assistant Editor: Tim Deters
Design & Animation Company: Laundry
Executive Creative Director: PJ Richardson
Executive Creative Director: Tony Liu
Creative Director: Reza Rasoli
Managing Director: James Sweigert
Head of Production: Matthew Primm
Producer: Dean Marchand
Design: Reza Rasoli
Design: Yoojin Seol
Design: Teppei Maki
Design: Ana Perez Lopez
Animation: Reza Rasoli
Animation: Teppei Maki
Animation: Ramzi Hogan
Animation: Samantha Maurer
Animation: Ana Perez Lopez
Audio Record: Push Button Productions
Producer/Engineer: Yeosh Bendayan
Producer/Engineer: Jon Ruhff
Mix/Sound Design: Bart Radio
Producer/Engineer: Bart Smith