+ Super Bowl 2020

A sexta campanha consecutiva da plataforma de construção de websites Squarespace focada no Super Bowl apresenta a atriz Winona Ryder retornando à cidade homônima Winona, em Minnesota.

A comunicação, que além do comercial de 30" para o Big Game conta com um curta de 3' para o meio digital (assista abaixo), mostra Winona buscando capturar a essência de sua cidade natal por meio da fotografia para construir o site WelcometoWinona.com.

Criados internamente pela equipe criativa do Squarespace, os filmes foram dirigidos por Tim Godsall, da Anonymous Content.

A campanha inclui ainda um livro de fotografias, com retratos e paisagens clicados pela atriz.

Ficha Técnica:

CLIENT / IN-HOUSE CREATIVE: Squarespace

CHIEF CREATIVE OFFICER: David Lee

CREATIVE DIRECTOR: Ben Hughes

SENIOR ART DIRECTOR: Leilanni Todd

SENIOR COPYWRITER: Matt McCarron

SENIOR DESIGNER: McLane Teitel

DESIGNER: KyungWan Kang

DIRECTOR OF CREATIVE PRODUCTION: Sandra Nam

BRAND PRODUCTION MANAGER: Amy Kommatas

BRAND CREATIVE PRODUCER, BROADCAST: Niki Polyocan

BRAND CREATIVE PRODUCER: Katie Flynn

SENIOR PHOTOGRAPHER: Craig Reynolds

SENIOR BUSINESS AFFAIRS MANAGER: Kiersten Bergstrom

PRODUCTION
PRODUCTION COMPANY: Anonymous Content

DIRECTOR: Tim Godsall

DOP: Tim Hudson

PRODUCTION DESIGNER: Paul Austerberry

MANAGING DIRECTOR: Eric Stern

EXECUTIVE PRODUCER: SueEllen Clair

LINE PRODUCER: Jeff Tanner

EDITORIAL
EDITORIAL: Arcade Editorial

EDITOR: Geoff Hounsell

ASSISTANT EDITOR: Max Hoffman

EXECUTIVE PRODUCER: Sila Soyer

PRODUCER: Fanny Cruz

VFX
FINISHING + VFX: Method Studios

SENIOR FLAME LEAD: Stephen E. Morris

VFX SUPERVISOR: Ray Giarratana

2D GRAPHICS: Nathanial Soto

FLAME ARTISTS: Christopher Memoli, Meggen Burdick, Margolit Steiner, Alex Djordjevic

HEAD OF PRODUCTION: Tsiliana Jolson

SENIOR PRODUCER: Cameron Lewis

ASSISTANTS: Olivia Still, Nico Johnson

COLOUR
COLOUR: Company 3

COLOURIST: Tom Poole

PRODUCER: Alexandra Lubrano

MUSIC
MUSIC + SOUND DESIGN: Q Department

AUDIO
MIX: One Thousand Birds

MIXER: Torin Geller

EXECUTIVE PRODUCER: Kira MacKnight

PRODUCER: Alex Berner-Coe

RECORDING ENGINEER: Jackie! Zhou

PRODUCER: KT Pipal

PHOTO BOOK
CREATIVE DIRECTOR: Winona Ryder

IN-HOUSE CREATIVE: Squarespace

PHOTOGRAPHER: Craig Reynolds, Winona Ryder, David Lee

1ST PHOTO ASSISTANT: Max Dworkin

PHOTO RETOUCHERS: Derek Kalisher, Kenneth Pizzo

DESIGNER: Matt King

BRAND CREATIVE PRODUCER: Katie Flynn

TEASER FILM ‘WINONA GOES HOME’
IN-HOUSE CREATIVE: Squarespace

DIRECTOR: Phillipe Tremblay

DOP: Dave Waldron

EDITOR: Sarah Harvey

BRAND CREATIVE PRODUCER: Katie Flynn

COLORIST: Tom Poole

MIX: One Thousand Birds

FINISHING/VFX/CONFORM: Method Studios