Feel the Power

A Adam&Eve/DDB pretende oferecer ao público uma amostra das emoções que os usuários sentem ao jogar no console PlayStation 4, em novo comercial global da marca, "Feel the Power" (assista abaixo).

O final do filme - dirigido por Romain Gavras, da Iconoclast - revela fileiras e mais fileiras de corações enjaulados, batendo furiosamente enquanto são alimentados por consoles PlayStation.

"Esperamos continuar a surpreender nossos fãs através das histórias contadas pelas lentes da marca PlayStation", defende Mary Yee, vice-presidente de marketing global da Sony Interactive Entertainment. "A poderosa conexão com os melhores jogos do mundo cria momentos memoráveis ​​que emocionam e impressionam o jogador. Com este trabalho, buscamos capturar e imitar algumas daquelas instâncias emocionais inesperadas que a PlayStation vem entregando nestes últimos 25 anos."

Ficha Técnica:

CLIENT
CLIENT: Sony Interactive Entertainment

SENIOR VICE PRESIDENT GLOBAL MARKETING: Eric Lempel

VICE PRESIDENT GLOBAL MARKETING: Mary Yee

DIRECTOR GLOBAL MARKETING: Adam Grant

SENIOR MANAGER GLOBAL BRAND MARKETING: Jayne Murphy

GLOBAL MANAGER BRAND AND PLATFORM MARKETING: Dianne Segovia

AGENCY
CREATIVE AGENCY: adam&eveDDB

CHIEF CREATIVE OFFICER: Richard Brim

EXECUTIVE CREATIVE DIRECTOR/S: Ant Nelson, Mike Sutherland

CREATIVES: Darren Beresford, Richard Gayton

CHIEF PRODUCTION OFFICER: Anthony Falco

AGENCY PRODUCER: Michael MacMillan

ASSISTANT PRODUCER: Charlotte Wickens

PLANNER: David Mortimer

CEO: Mat Goff

MANAGING PARTNER: Sarah Coleman

ACCOUNT DIRECTOR: Adam Patel

ACCOUNT MANAGER: Casey Nguyen

PROJECT MANAGER: Sam McGeorge

DIGITAL DISPLAY LEAD: Marceline Le Gaufey

GLOBAL BUSINESS DIRECTOR: Sybille Chrissoveloni

BUSINESS AFFAIRS: n/a

DESIGNER/TYPOGRAPHER: King Henry

MEDIA
MEDIA AGENCY: Mediacom

PRODUCTION
PRODUCTION COMPANY: Iconoclast

EXECUTIVE PRODUCER: Anna Smith

PRODUCER: Charlotte Woodhead

DIRECTOR: Romain Gavras

D.O.P: Andre Chemetoff

UK PRODUCTION MANAGER: Francesca Resteghini

EDIT
EDITING COMPANY: Trim

EDITOR: Tom Lindsay

POST
POST PRODUCTION: The Mill

POST PRODUCER: Clare Melia

VFX SUPERVISOR: Dan Williams

3D ARTIST: Phil Maddock

COLOURIST: Damien Van Der Cruyssen

AUDIO
AUDIO POST PRODUCTION: 750mph

AUDIO POST PRODUCTION (FOLEY): Arrogant Music & Dreamsound

SERVICE
SERVICE COMPANY: Shelter

EXECUTIVE PRODUCER: Albert Zurashvili

PRODUCER: Yulia Foster

PROJECT MANAGER: Max Matveev

PROJECT COORDINATOR: Gena Shevchenko

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