2020’s Coldest Drop

A Coca-Cola Co. apresenta um novo produto nos EUA, o refrigerante Sprite Ginger, que traz um toque de gengibre à bebida original de limão.

A marca buscou a parceria de jovens "creators" da cultura hip-hop para desenvolver uma coleção de produtos Sprite Ginger, que será lançada nesta quarta-feira, na cidade de Nova York (EUA).

Para ajudar a lançar a Sprite Ginger Collection, a empresa firmou acordo com o designer de streetwear Jeff Staple, fundador da Staple Design e da Staple Pigeon.

Para divulgar a novidade, a Wieden+Kennedy de Nova York assina campanha, cuja peça principal é um comercial para TV (assista abaixo), que mostra um jovem levando os telespectadores por cenários que misturam a antiga e a nova cultura hip-hop.

A comunicação também é composta por peças para mídia out of home e para as redes sociais.

Ficha Técnica:

CLIENT: SPRITE

AGENCY: W+K NEW YORK

EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman

CREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van Dzura

COPYWRITER: Matt Simpson

ART DIRECTOR: Meredith Marino

HEAD OF INTEGRATED PRODUCTION: Nick Setounski

SENIOR FILM PRODUCER: Craig Keppler ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy Dahlke ASSISTANT ACCOUNT EXECUTIVE: Abby Hall

ASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenry

SOCIAL STRATEGIST: Irsis Cabral

PROJECT MANAGER: Carly Lissak

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue BUSINESS AFFAIRS: Michael Moronez & Joshua Christie TRAFFIC: Tina Wyatt

PRODUCTION COMPANY: CAVIAR

DIRECTOR: Henry Scholfield

EXECUTIVE PRODUCER: Kim Dellara

PRODUCER: Omar Bustos

PRODUCTION SUPERVISOR: Christopher Hoggard

DIRECTOR OF PHOTOGRAPHY: Kaname Onoyama

EDITORIAL COMPANY: ROCK PAPER SCISSORS

EXECUTIVE PRODUCER: Eve Kornblum

EDITOR: Aaron Tompkins

EDIT PRODUCER: Jenny Greenfield

EDITORIAL ASSISTANT: Noah Benezra

VFX COMPANY: ARTJAIL

VFX SUPERVISOR/2D LEAD: Lee Towndrow EXECUTIVE PRODUCER/MD: John Skeffington PRODUCER: Michael Brown

COMPOSITORS: Dayung Jo, Matthew Defranco, Jeff Billon, Emily Bloom

CG: Ben Elliot, Sandor Toledo

DESIGN/ANIMATION: Juan Monasterio

TELECINE COMPANY: ARTJAIL

EXECUTIVE PRODUCER: Leslie McCartney

COLORIST: Clinton Homuth

COLOR ASSIST: Kevin Wu

COLOR COORDINATOR: Alison Maxwell

SOUND DESIGN & MIX COMPANY: HEARD CITY

SOUND DESIGNER & MIXER: Elizabeth McClanahan

EXECUTIVE PRODUCER: Sasha Awn

MUSIC PARTNER: MR PAPE

MUSIC TRACK: Ginger Boy Beat

WRITER: Jordan Crisp

EXECUTIVE PRODUCER: John Connon

C OLLECTION PRODUCT/SHOOT PRODUCTION

CLIENT: SPRITE

PROJECT NAME: The Ginger Collection

FORMAT: TV/Digital

CLIENT CONTACTS: Danielle Henry, Dipal Shah, Sam Beresford, Rebecca Smith

AGENCY: W+K NEW YORK

EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman

CREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van Dzura

COPYWRITER: Matt Simpson

ART DIRECTOR: Meredith Marino

HEAD OF INTEGRATED PRODUCTION: Nick Setounski

SENIOR ART PRODUCER: Diana Pam

JUNIOR ART PRODUCER: Sabreen Jafry ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy Dahlke ASSISTANT ACCOUNT EXECUTIVE: Abby Hall

ASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenry

SOCIAL STRATEGIST: Irsis Cabral

PROJECT MANAGER: Carly Lissak

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue

BUSINESS AFFAIRS: Michael Moronez & Joshua Christie PRODUCTION COMPANY: Liebling

PHOTOGRAPHER: Ryder Brooks PHOTO PRODUCER: Disco Meisch WARDROBE STYLIST: Rachael Wang HAIR STYLIST: Shin Arima

MAKEUP ARTIST: Michaela Bosch

PROP STYLIST: Chelsea Maruskin

O OH PRODUCTION

CLIENT: SPRITE

PROJECT NAME: Ginger Cryptic/Reveal OOH

FORMAT: TV/Digital

CLIENT CONTACTS: Danielle Henry, Dipal Shah, Sam Beresford, Rebecca Smith

AGENCY: W+K NEW YORK

EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman

CREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van Dzura

COPYWRITER: Matt Simpson ART DIRECTOR: Meredith Marino DESIGNER: James Hughes

CREATIVE SERVICES DIRECTOR: Chris Whalley

SENIOR INTEGRATED PRODUCER: Leigh Ann Dykes

STUDIO DESIGNER: Nate Dallesandro RETOUCHING: Jesse Corinella ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy Dahlke

ASSISTANT ACCOUNT EXECUTIVE: Abby Hall

ASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenry

SOCIAL STRATEGIST: Irsis Cabral

PROJECT MANAGER: Carly Lissak

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue

BUSINESS AFFAIRS: Michael Moronez & Joshua Christie