Beyond28

O time de basquete norte-americano Golden State Warriors apresenta "Beyond28", uma iniciativa que quer estender a celebração do Mês da História Negra após as quatro semanas de fevereiro até o restante do ano.

Criado pela Goodby Silverstein & Partners, o filme (assista abaixo) mostra o jogador Steph Curry explicando qual é o Mês da História Negra. Primeiro ele mostra uma placa indicando que é fevereiro, depois março, seguido por abril e assim por diante.

A campanha também conta com peças para mídia impressa.

Ficha Técnica:

Client: Golden State Warriors
Agency: Goodby Silverstein & Partners
Senior Vice President Marketing and Digital: Jennifer Millet
Senior Vice President Communications: Raymond Ridder
Vice President Brand Marketing: Amanda Chin
Director Marketing Operations: Kimberly Trinidad
Marketing Manager: Kendra Miller
Executive Producer: Paul Hawkins
Director of Production: Blake Wilberding
Cinematographer: Tom Frenette
Cinematographer: Kevin DeLee
Producer: Kassidy Iwashita
Co-Chairman: Jeff Goodby
Co-Chairman: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Director of Innovation/Creative Director: Adam Reeves
Associate Creative Director/Copywriter: Rony Castor
Associate Creative Director/Art Director: Anthony O’Neill
Design Director: Ryan Self
Senior Designer: Lorenz Ortiz
Copywriter: Tajj Badil-Abish
Junior Art Director: Duncan Spear
Director of Broadcast Production: Leila Gage
Director of Film & Music Curation: Tod Puckett
Co-Director of Production: Margaret Brett-Kearns
Associate Producer: Olaitan Oladipo
Content Creative: Michael Miller
Assistant Content Creative: Emilio Diaz
Managing Partner: Brian McPherson
Account Director: Clark Gieseke
Account Manager: Michelle Kates
Group Communication Strategist: Dong Kim
Director of Communications: Meredith Vellines
Communication Strategist: Rosie Kertsetter
Director of Business Affairs: Kristian Evanculla
Director of Post Production: Michael Damiani
Editor: David Sullivan