Never Too Far Down

A Nike apresenta um novo comercial da campanha "You Can't Stop Us", que começou incentivando as pessoas a continuarem se exercitando em casa durante a quarentena (leia e veja aqui).

Agora, a marca lança o comercial "Never Too Far Down" (assista abaixo), também criado pela Wieden+Kennedy Portland. Narrado pelo jogador de basquete LeBron James, o filme reúne atletas como Serena Willams , Naomi Osaka, Tiger Woods, Cristiano Ronaldo, Rafael Nadal e Megan Rapinoe.

Ao som de uma versão de Trent Reznor & Atticus Ross da música "Life on Mars?", de David Bowie, a peça traz cenas de luta, dor e, finalmente, triunfo, enquanto James diz: "We found a way when it seemed hopeless. We came back. We should have been long forgotten. We did it time and time again. Right now, we're fighting for something bigger than a win or championship."

Ficha Técnica:

Client: Nike
Campaign: Never Too Far Down

W+K Portland
Executive Creative Directors: Eric Baldwin, Jason Bagley
Creative Directors: Alberto Ponte, Ryan O'Rourke
Art Director: Lee Jenninigs
Copywriter: Kevin Steele
Head of Production: Matt Hunnicutt
Executive Producers: Jake Grand, Krystle Mortimore
Producer: Emily Knight
Associate Producer: Shani Storey
Group Brand Director: Andre Gustavo
Brand Director: Kate Rutkowski
Brand Manager: Steve Smith
Group Strategy Director: Paula Bloodworth
Global Group Media Director: Daniel Sheniak
US Group Media Director: Reme DeBisschop
Associate Media Director: Emily Dalton
Media Supervisor: Graham Wallace
Sr. Business Affairs Managers: Laura Caldwell, Adam Caviezel
Integrated Traffic Managers: Sabrina Reddy, Billy Mucha
Sr. Creative Operations Manager: David Ramirez
Studio Manager: Michael Frediani
Retoucher: Amy Ellars
Designers: Nick Humbel, Mitch Wilson

Production Company
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: Jackie Kelman Bisbee
EP / Producer: Caroline Kousidonis
Production Manager: Joe Faulstich

Editorial
Company: Spot Welders
Editor: Robert Duffy
Assistant Editor: JC Nunez
Assistant Editor: Fatos Marishta
Managing Partner: David Glean
Executive Producer: Carolina Padilla