Magic Carpet

A HP apresenta campanha que defende que a impressão é uma ferramenta no auxílio à educação, ajudando as crianças a reter e absorver os tópicos de aprendizagem.

No filme "Magic Carpet" (assista abaixo), criado pela Goodby Silverstein & Partners, o público acompanha a personagem Lily e seu pai em uma aventura de aprendizado, com a colaboração da impressora HP.

"Acreditamos que, embora as telas tenham ajudado muito nossas vidas nos últimos meses, o aspecto tangível da impressão em conjunto com a aprendizagem digital oferece melhores resultados", ressalta Matt Edwards, diretor de criação da GS&P.

Além do comercial, o site da HP apresenta novas planilhas imprimíveis das áreas de Ciência, Tecnologia, Engenharia e Matemática, como parte da iniciativa educacional da HP, chamada "Print, Play, & Learn".

Ficha Técnica:

CLIENT: HP

CHIEF MARKETING OFFICER OF HP: Vikrant Batra

GLOBAL HEAD OF MARKETING, PRINT: Deepak Masand

HEAD OF GLOBAL MARKETING, PRINT HARDWARE SYSTEMS: Ladd Martin

MANAGER OF THE PHS GLOBAL CAMPAIGN TEAM: Amy Rowan

PHS GLOBAL CAMPAIGN MANAGER: Christine Dion

GLOBAL PRINT PROGRAM MANAGER: Amy Witkop

AD AGENCY
AD AGENCY: Goodby Silverstein & Partners

CREATIVE AGENCY
CO-CHAIRMEN: Jeff Goodby and Rich Silverstein

CHIEF CREATIVE OFFICER: Margaret Johnson

CREATIVE DIRECTOR: Wes Phelan

CREATIVE DIRECTOR: Matt Edwards

ART DIRECTOR: Sian Coole

COPYWRITER: Jo Cresswell

ACCOUNT SERVICES
MANAGING PARTNER: Leslie Barrett

ACCOUNT DIRECTOR: Melissa Buck

ACCOUNT MANAGER: Haley Grialou

ASSISTANT ACCOUNT MANAGER: Will Young

BRAND AND COMMUNICATION STRATEGY
PARTNER, HEAD OF BRAND STRATEGY: Bonnie Wan

GROUP BRAND STRATEGY DIRECTOR: Kelly Evans-Pfeifer

GROUP COMMUNICATIONS STRATEGY DIRECTOR: Dong Kim

STRATEGY DIRECTOR: Cassidy Wilber

SENIOR BRAND STRATEGIST: Marisa Perazzelli

SENIOR COMMUNICATIONS STRATEGIST: Matt Hudgins

BRAND STRATEGIST: Briana Patrick

PRODUCTION
CO-DIRECTOR OF PRODUCTION: Leila Gage and Margaret Brett-Kearns

EXECUTIVE PRODUCER: Stephanie DeNatale

BUSINESS AFFAIRS
DIRECTOR OF BUSINESS AFFAIRS: Judy Ybarra

BUSINESS AFFAIRS COORDINATOR: Howie Mapson

BUSINESS AFFAIRS MANAGER: Kristian Evanculla

PRODUCTION COMPANY: Nexus Studios

DIRECTORS: Smith & Foulkes

PRODUCER: Tracey Cooper

PRODUCTION MANAGER: Derek Walsh

CG SUPERVISOR: Dave Hunt

ANIMATION LEAD: Steve White

3D LEAD: Carl Kenyon

2D LEAD: German Diaz

CONCEPT DESIGNER: Ben Plouffe

CHARACTER DESIGNER: Melanie Climent

DESIGNER: Signe Cold

MATTE PAINTER: Melanie Climent

ANIMATOR: Dom Griffiths and Clement Fassler

3D GENERALIST: Andrew Spence, Joao Rema, Fabien Glasse, James Drummond, Darren Rolmanis and Matteo Antona

3D MODELER: Matt Clark and Andy Hickenbottom

RIGGER: Lea Georges

STORYBOARDS: Adam Beer

TEXTURE ARTIST: Eva De Prado

VFX ARTIST: Tim Bacon

GROOM ARTIST: Fabio Messina

EDITOR: Dave Slade

PITCH DESIGNER: Ieuan Lewis

PITCH COORDINATOR: Hannah McCarthy

COMPOSITOR: Gianluca Dentici and Osman Baloglu

SOUND DESIGN + MIX
FACTORY STUDIOS LTD
SOUND DESIGN & MIX: Anthony Moore

AUDIO PRODUCER: Deborah Whitfield

MUSIC PRODUCTION COMPANY: SIREN

COMPOSER: Chris White

MUSIC PRODUCER: Sean Craigie-Atherton

MUSIC PUBLISHER: SIREN Publishing Ltd

VO CASTING: Sound and Fury

ROLE OF LILLY: Mabel Cresswell

AVO: Charlie Coletta