Homemade

D'Arcy O'Neill, diretor de criação da CP+B, escalou suas três filhas para protagonizar o novo comercial da rede de pizzarias Domino's.

Rodado na casa do criativo com um iPhone, o filme (assista aqui) promove as novas ofertas da empresa para as famílias e apresenta Lilly, 12 anos, Charlotte, 10, e Audrey, 7.

Com recursos limitado por conta da pandemia de coronavírus, a equipe teve apenas cinco dias para preparar e filmar o comercial.

Confira aqui também o making of da produção, narrado pela filha mais velha de O'Neill.

Com Adweek.

Ficha Técnica:

Creative Directors: Kelly McCormick, D'Arcy O'Neill
Copywriter/Director: Dylan Cimo
Art Director/Production Designer: Jake Roberts
Head of Production: Dan Corken
Senior Producer/Line Producer: Rachel Noonan
Director of Photography/Senior Integrated Producer: Jake Johnson
Director of Photography/Producer: Mystie Pineda
Group Account Director: Jacqueline Redmond
Management Supervisor: Josh Norris
Account Supervisor: Allison Landrum
Account Manager: Tori Berels
Business Affairs Manager: Kelly Lenthe
Group Director Strategy: Courtney Loveman
Strategy Director: Kelly Thompson Rowntree
VP/Studio Director: Cathy Dickinson
Studio Designer: Courtney Sterkel, Kailey Staiano

Editorial Company: Wild Manor, Boulder
Editor: James Bedford
Assistant Editor: Ricky Baylis
Executive Producer: Lennon Barnica
Producer: Kate Swenson

Mix and Sound Design Company: Lime Studios, Santa Monica
Executive Producer: Susie Boyajan
Producer: Kayla Mashburn
Engineer and Sound Designer: Matt Miller
Assistant Engineer: Ian Connie

Post Production, Telecine and VFX: ArtJail Studios, NY
Owner/Creative director: Steve Mottershead
Colorist: Clinton Homuth
Color Assist: Kevin Wu, Shay Koshy
Color Producer: Allison Maxwell
2D Lead: Sam Caine
Compositor: Molly Intersimone
VFX Producer: Michael Brown.