The Features Film

A Kia Motors America remete ao universo cinematográfico na campanha "The Features Film", inspirada em thrillers noir, como "John Wick" e "Bourne", e voltada ao mercado norte-americano.

Criados pela David & Goliath, os filmes pretendem colocar as características do automóvel Kia como protagonistas da narrativa.

A comunicação conta com uma série de 13 vídeos pré-roll de 15" e uma versão completa da história, em seis minutos (assista abaixo).

"Vamos sentir falta de ir ao cinema neste verão e assistir aos mais sucessos de bilheteria de Hollywood, então a Kia aproveitou a oportunidade para oferecer uma experiência semelhante, mas com uma reviravolta na história que você nunca viu", garante Russell Wager, diretor de marketing operações da Kia Motors America.

"Trabalhando na publicidade de automóveis nos últimos 20 anos, quando pensamos em criar propaganda no setor, a convenção sempre foi destacar features do carro de uma maneira que conte uma história convincente", observa David Angelo, fundador e presidente criativo da David & Goliath.

"Em muitos casos, o recurso do carro se torna tão dominante que obscurece a narrativa e diminui o impacto do conceito. Então, viramos esta convenção de cabeça para baixo. E criamos uma ideia inteira em que não um, mas 13 features são 'destacados', em um filme que transforma essas características os 'atores' principais da história", completa Angelo.

Ficha Técnica:

FOUNDER & CREATIVE CHAIRMAN: David Angelo

PRESIDENT: Yumi Prentice

CHIEF STRATEGY OFFICER: Laura Forman

EXECUTIVE CREATIVE DIRECTOR/COPYWRITER: Mark Koelfgen

GROUP CREATIVE DIRECTOR/ART DIRECTOR: Frauke Tiemann

GROUP CREATIVE DIRECTOR/ART DIRECTOR: John O’Hea

GROUP CREATIVE DIRECTOR/COPYWRITER: Steve Clarke

ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Chris Mead

ASSOCIATE CREATIVE DIRECTOR /ART DIRECTOR: Kris Wong

ART DIRECTOR (SOCIAL): Peter Watson

COPYWRITER (SOCIAL): Caleb Nyberg

MANAGING DIRECTOR, BROADCAST PRODUCTION: Paul Albanese

MANAGING DIRECTOR, INTEGRATED PRODUCTION & TECHNOLOGY SERVICES: Peter Bassett

EXECUTIVE PRODUCER: Justine Kleenman

PRODUCER: Genevieve Shah

DIRECTOR, BUSINESS AFFAIRS: Natasha Royzina

ASSOCIATE MANAGER, BUSINESS AFFAIRS: Amy Santana

GROUP PLANNING DIRECTOR: Donesh Olyaie

COMMUNICATIONS PLANNING DIRECTOR: Jeff Cannata

SR. STRATEGIST: Jasmine Spraglin

SENIOR COMMUNICATIONS PLANNER: Natalie Gomez

JR. COMMUNICATIONS PLANNER: Hailey Kim

ANALYTICS DIRECTOR: Taylor Grant

ASSOCIATE DIRECTOR OF PROJECT MANAGEMENT: Genie Lara

SENIOR PROJECT MANAGER: Paul Stephens

MANAGING DIRECTOR: Jeff Moohr

MANAGEMENT SUPERVISOR, DIGITAL: Sarah Masket

ACCOUNT EXECUTIVE, DIGITAL: Gabriella Mourad

ASSISTANT ACCOUNT EXECUTIVE, DIGITAL: Britney Bencomo

AUTOMOTIVE SPECIALIST/KIA PRODUCT INFORMATION MANAGER: Mark McNaul

DIGITAL DESIGNER, MOTION DESIGNER: Meagan Steinkamp

DIGITAL DESIGNER, MOTION DESIGNER: Kurtis Mirick

PRODUCTION
PRODUCTION COMPANY: SLICE

OZAN BIRON: Director

TED HERMAN: Executive Producer

TREVOR CAWOOD: Producer

PHILIP FYFE: Line Producer

MACGREGOR: DP

SONG: Tracking The Target

COMPOSER: Benjamin Hayden (PRS)

PUBLISHER: Alibi Generator (ASCAP)

MASTER: Alibi Music, LP

SONG: Galactic Paradox

COMPOSER: Doug Moss (ASCAP)

PUBLISHER: Alibi Generator (ASCAP)

MASTER: Alibi Music, LP

SONG: Desert Trap

COMPOSER: Sheridan Paul Tongue (PRS)

LIBRARY: APM

SONG: Dark Tunnel

COMPOSER: Nicolas Alexandre Robert Deroo (SACEM)

LIBRARY: APM

SONG: Radius

COMPOSER: Max Cameron Concors (ASCAP)

LIBRARY: APM

SONG: Stolen Muscle Car

COMPOSER: Ethan Hunter (PRS) 50% and Brett Weir (PRS) 50%

LIBRARY: APM

SONG: Give It Everything

COMPOSER: Victoria Faith Beaumont (PRS) 25% Ross Stephen Gilmartin (PRS) 75%

LIBRARY: APM

SONG: The Getaway

COMPOSER: Bradley Denniston

MUSIC HOUSE: Wolf at the Door

EDITORIAL
EDITORIAL COMPANY: Spinach

ADAM BRIGHT: Editor

JASON DOPKO: Editor (courtesy of Lost Planet)

JULIANA RODZINSKI: Assistant Editor (courtesy of Lost Planet)

MARSHALL THOMPSON: Assistant Editor

ETHAN JACOB: Assistant Editor

PATRICIA GUSHIKUMA: Post Producer

JONATHAN CARPIO: Executive Producer

MOTION GRAPHICS
MOTION GRAPHICS COMPANY: Ampersand

POST PRODUCTION
POST: The Mill

ANDREW GILSON: Producer

BLAKE RICE: Color Associate Producer

JESSICA AMBURGEY: Color Associate Producer

EMMA HERTZ: Coordinator

STEVE COKONIS: VFX Supervisor

ADAM LAMBERT: 2D Lead

MATTHEW OSBORNE: Colorist

AUDIO POST
AUDIO POST STUDIO: Lime

ROHAN YOUNG: Sound Design and Audio Mix

JEFF MALEN: Audio Mixer

JEREMY NICHOLS: Assistant mixer

SUSIE BOYAJAN: Executive Producer

MUSIC
MUSIC COMPANIES: Alibi, APM, and Wolf at the Door