Better

O jogador de basquete norte-americano Kobe Bryant, que morreu em janeiro em um acidente de helicóptero (leia aqui), na Califórnia, completaria 42 anos neste domingo (23).

Para homenagear o atleta, a Nike apresenta o filme "Better" (assista abaixo), criado pela Wieden+Kennedy de Portland e narrado pelo rapper Kendrick Lamar.

O comercial traz vários momentos de Bryant ao longo de sua carreira, bem como cenas de pessoas tentando se tornar melhores. O filme inclui imagens de protestos do movimento "Black Lives Matter" e outras referências na luta contra o racismo.

A peça, que também traz atletas como Megan Rapinoe e jogadoras de basquete, incluindo Diana Taurasi e Sue Bird, faz parte da "Mamba Week" da Nike (aqui), que é composta ainda por vídeos com astros dos esportes, como Anthony Davis, Diana Taurasi e o skatista britânico de 12 anos Sky Brown, discutindo características como paixão, honestidade e otimismo.

Na ficha técnica está o brasileiro André Gustavo, Group Brand Director da Nike na W+K Portland.

Leia anteriores sobre o assunto aqui, aqui e aqui.

Ficha Técnica:

CLIENT NIKE
CONTENT TYPE DIGITAL
DESCRIPTION Better
LAUNCH DATE 8.23.20

W+K PORTLAND
Creative Directors Alberto Ponte, Ryan O’Rourke
Copywriter Kevin Steele
Art Director Emma Barnett
Production
Head of Production Matt Hunnicutt
Executive Producer Jake Grand, Krystle Mortimore
Producer Emily Knight
Associate Producer Jasmyn Barr
Business Affairs Laura Caldwell, Maggie Harasyn, Rylee Millerd
Director of Business Affairs Amber Lavender
Brand Management
Group Brand Director Andre Gustavo
Brand Director Erik Wade
Brand Manager Jon Vaughan
Strategy
Group Strategy Director Paula Bloodworth
Strategist Anthony Holton
Media
Group Media Director Daniel Sheniak, Reme DeBisschop
Associate Media Director Ryan Craven
Media Kallie Tenzeldam, Darryl Maxwell
Studio + Design
Creative Operations Manager Lisa Calgaro
Integrated Traffic Managers Sabrina Reddy, Billy Mucha
Studio Manager Michael Frediani
Retoucher Amy Ellars, Frazer Goodbody

PRODUCTION COMPANY
Production Company Prettybird
Director Melina Matsoukas
DP Bradford Young
President / Executive Producer Ali Brown
Director of Production Tracy Hauser
Line Producer John WInters

EDITORIAL
Company Spot Welders
:90 Editor Robert Duffy
Assistant Editor JC Nunez
:60 & socials Editor JC Nunez
Managing Partner David Glean
Executive Producer Carolina Padilla

VFX
VFX Company A52
Flame Artists Kevin Stokes, Michael Vaglienty, Gretchen Capatan, John Valle, Dan Ellis
VFX Supervisor Andy Rafael Barrios
VFX Producer Drew Rissman
VFX Executive Producer Kim Christensen, Patrick Nugent

MIX/SOUND DESIGN
Mix Company Joint Editorial
Audio Mixer Noah Woodburn
Executive Producer Leslie Carthy

MUSIC SUPERVISION
Company Walker
Senior Executive Producer Sara Matarazzo
Executive Producer Stephanie Pigott
Producer Danielle Soury

MUSIC
Adaptation of Midnight Sonata