Awesome is for everyone

De olho na geração Z, a Samsung destaca seu smartphone Galaxy A em ação, com a ajuda de criadores de conteúdo, filtros e um alienígena, no novo filme "Awesome is for everyone" (assista abaixo), criado pela Wieden+Kennedy de Amsterdã.

Filmado remotamente com aparelhos Galaxy A, o comercial (assista abaixo) conta com participações dos integrantes do grupo de dança Let It Happen, do artista visual John YuYi e Lil Mayo, ao som de uma melodia que repete: "Awesome screen, awesome camera, awesome battery".

A campanha também contará com uma série de filmes de 15", que destacará as principais características do smartphone (tela, câmera, bateria, robustez, armazenamento, segurança e perfomance).

Ficha Técnica:

Brand: Samsung
EVP, global head of brand marketing: Pio Schunker
Vice president, global brand marketing: Matthew Leem
Brand director: Jessie Song
Sr brand manager: Robin ParkEmily ChoiMJ Kim
Brand manager: Soyoung Jang
Creative agency: Wieden & Kennedy Amsterdam
Managing director: Blake Harrop
Executive creative directors: Eric QuennoyMark Bernath
Creative directors: Daniel SchaeferSzymon Rose
Art director: Mariano García Cruz
Copywriters: Daria Ovechkina Chris Taylor
Head of broadcast production: Joe Togneri
Executive producers: Jaime TanEndy Hedman
Broadcast producer: Khalid el Khouani
Group account director: David Newsome
Account director: Nick Pirtle
Account managers: Mariia ShatikhinaThomas Missault
Account executive: Bliss Zhawi
Head of planning: Martin Weigel
Planning director: Thomas Dinsdale
Head of comms & digital strategy: Freddie Young
Comms planning director: Elsa Stahura
Studio director: Lizzie Murray
Motion lead: Gustav von Platen
Motion artists: Hashmukh Kerai Laura Calvo Justin Magness Stelios Nikolaou Laen Sanches Ola Tandstad
Designer: Lucille Fenouil Lewis Beedham Noa Redero Malia Killings
Project manager: Katie Finn Cleary
Business affairs manager: Marie Hernandez
Production company: Somesuch
Director: Raine Allen-Miller
DoP: Olan Collardy
Producer: James Waters
Executive producer: Tash Tan
Editing company: Will Judge Editing
Editor: Will Judge
Audio post: Wave Studios Amsterdam
Sound designer/ mixer: Alex Nicholls-Lee
Artist: Werk Aan ZeePhilip Kay
Mixing engineer: Randall W. Macdonald
Music companies: Wave Studios Amsterdam Sixty Four Music KOMPitch & Sync
Artists: Weyland Mckenzie Ay Chibs Hamb Sun Kenny Pahina CJ Mirra Nineteen90 StudioDj
Post production: MPC Amsterdam
VFX supervisor/ lead flame: Ricky Weissman
3D supervisor: Andy Steele
VFX team: Michael Aveling Han-ter Park Silvia Bartoli Arnau Gilbert Amar Chundavadra Somesh Tiwari Sandeep Grove Ria Banerjee
Producer: Thomas Cole
Line producer: Salil Thapa
Colour: Company 3
Senior colourist: Stefan Sonnenfeld
Senior producer: Gabriel Wakeman
Executive producer: Ashley McKim