It’s In Our Spirit

A marca de vodca Absolut celebra as alegrias das interações pessoais, no filme "It's In Our Spirit" (assista abaixo) que conta com as participações da atriz Tessa Thompson, do músico MNEK, do jogador de eSports Ricki Ortiz e do artista Jolin Tsai.

Na esperança de escapar dos "perigos da vida digital", as personalidades saem de seus "mundos animados" e volta "à vida real", onde se encontram para bater um papo enquanto saboreiam um pouco de vodca.

A criação é da BBH de Londres.

Ficha Técnica:

Brand: Absolut
Creative agency: Bartle Bogle Hegarty
VP marketing: Charl Bassil
Chief creative officer: Tad Greenough
Head of brand creative: Sina Neubrandt
Marketing manager: Filip Kiisk
Senior brand manager: Ylva Lundberg
Brand managers: Maxime Henain Oscar Danielsson Hedda Helgesen
Global leadership: Joakim (Jab) Borgstrom Adam Arnold
Singapore leadership: Sascha Kuntze Sid Tuli
Creative directors: Gaston Soto Nikhil Panjwani
Creatives: Stephanie Gwee Sid Lim Avril Chua
Business leadership: Lynette Chua Grace Lee Alicia Tiong Paisley Wright Fran Suffling Marina Atanassova Lauren Gillies
Strategy: Lilli English Faraaz Marghoob Aarohi Dhir
Production: Wendi Chong Wendi Chong Wendi Chong
Black Sheep Studio: Eddie Jackson Sally Liu Eva Loo Sok Wah Leow Lee Adamson Christopher Leow Pang Wei Fong Tammy Quah
PSYOP Directors: Todd Mueller Kylie Matulick
Producers: Justin Booth-Clibborn Joe Maggiore My Linh Truong Noah Goldsmith Andrea Panda Michael Schlenker
Production: Stink Andrew Levene Fran Thompson Kelly Brown
The Marketing Arm: Mick Carter (Manchester) Sorcha Collister (London) Valerie Holmes (Chicago) Maggie Qu (Shanghai) David Wales (Dallas)
Photographers: GL Askew II Conor McDonnell Sean Marc Lee