Gato da sorte

A Select Harvests apresenta o novo posicionamento da marca de nozes, sementes e castanhas Lucky Nuts: "Eat Lucky. Live Lucky", em campanha criada pela Saatchi & Saatchi Melbourne para o mercado australiano.

O esforço é composto por comercial para TV aberta e redes sociais (assista abaixo), protagonizado por um "gato da sorte" japonês, e por peças para mídia impressa.

Ficha Técnica:

CLIENT
CLIENT: Select Harvests

GENERAL MANAGER CONSUMER: Suzanne Douglas

HEAD OF MARKETING AND INNOVATION: Angela Piasente & Rebecca Lowth

AGENCY
CREATIVE AGENCY: Saatchi & Saatchi Melbourne

CHIEF CREATIVE OFFICER: Mike Spirkovski

EXECUTIVE CREATIVE DIRECTOR: Simon Bagnasco

CREATIVE DIRECTOR: Lee Sunter

EXECUTIVE PRODUCER: Lucy Trengove

PRODUCER: Zena Bartlett

SENIOR DIGITAL PRODUCER: Nick Baum

SENIOR ART DIRECTOR: Tim Yates, Trong Ronakiat

SENIOR COPYWRITER: Kerem Sekerci

DIGITAL DESIGNER: Jarryd Hood

CREATIVE CONTENT PRODUCER: Heather McKean

DESIGNER: Alice De Saulles

GROUP ACCOUNT DIRECTOR: Lucy Haworth

SENIOR ACCOUNT MANAGER: Pip Rayner

EXECUTIVE STRATEGY DIRECTOR: Alex Speakman

MANAGING DIRECTOR: Mark Cochrane

PRODUCTION
PRODUCTION COMPANY: Finch

DIRECTOR: Jae Morrison

PRODUCER: Nick Simkins

DOP: Jordan Maddocks

POST PRODUCTION
POST PRODUCTION: ARC Edit

EDITORS: Lucas Baynes, Ed Coyle, Atticus

PHOTOGRAPHY
PHOTOGRAPHY: Turtle Pictures

PHOTOGRAPHER: Gerry Colley

MUSIC AND SOUND
SOUND: Risk Sound

SOUND ENGINEER: Dee Gjedsted

MUSIC: Lank & Tank

MEDIA
MEDIA: Cole Media

GENERAL MANAGER: Candice Cole

GROUP ACCOUNT DIRECTOR: Sophie Carkeek

DIGITAL DIRECTOR: Thi Thu Pham