It’s Complicated

A nova campanha da marca de cerveja Molson no Canadá procura destacar as "complexidades" essencialmente canadenses enfrentadas pelos fãs de hóquei no gelo no país.

Criados pela Rethink Canadá, os filmes (assista abaixo), chamados "It's Complicated" (assista abaixo), revelam que as realidades peculiares de ser um fã de hóquei no Canadá são complicadas, mas escolher uma cerveja canadense não é.

A Molson Canadá é patrocinadora da NHL (National Hockey League) e dos times Toronto Maple Leafs, Ottawa Senators e Edmonton Oilers.

Ficha Técnica:

CLIENT: Molson Canadian

TITLE: It’s Complicated & It’s Complicated Pt. 2

SENIOR BRAND DIRECTOR: Joy Ghosh

SENIOR MARKETING MANAGER: Katie Rankin

SENIOR MANAGER OF SPORTS AND ENTERTAINMENT PARTNERSHIPS: Brian Collins

BRAND PR MANAGER: Jessica Vieira Teixeira

ASSISTANT MANAGER OF PARTNERSHIPS: Brittany Harris

AGENCY
AGENCY: Rethink Canada

CCO: Aaron Starkman

CREATIVE DIRECTOR: Dhaval Bhatt

ART DIRECTOR: Shawn James

WRITER: Irfan Khan

STRATEGIST: Nicole Rajesky

BROADCAST PRODUCER (IN-HOUSE): Shelby Spigelman

GROUP ACCOUNT DIRECTOR: Karim Tubbeh

ACCOUNT MANAGER: Megan Christopher

PRODUCTION
PRODUCTION COMPANY: Skin & Bones

DIRECTOR: Taso Alexander

EDITOR: Chris Murphy

DIRECTOR OF PHOTOGRAPHY: Barry Parrell

LINE PRODUCER: Luke Bryant

CASTING DIRECTOR: Shasta Lutz

POST PRODUCTION
POST PRODUCTION HOUSE: Outsider Editorial

ONLINE: Wingman

GRADING: Alter Ego

MUSIC AND SOUND
AUDIO HOUSE: Vapor Music

AUDIO DIRECTOR: Ted Rosnick

AUDIO ENGINEER: Ryan Chalmers

MEDIA
MEDIA COMPANY: Wavemaker

PR
PR AGENCY: Citizen