Pré-Estreia

A marca de alimentos Knorr, da Unilever, apresenta a campanha global "Eat for good", que pretende encorajar as pessoas a "mudar o mundo" ao fazer boas escolhas em relação à alimentação.

Criado por uma equipe de agências do Grupo Interpublic, incluindo MullenLowe Group - com envolvimento da MullenLowe Brasil - Golin, R/GA e ITB, o esforço tem como alvo pessoas que acreditam que a comida pode ser uma força para a mudança e que escolhem conscientemente alimentos que são bons para si e para o planeta.

O filme "Eativistas" (assista abaixo) chega à telinha britânica nesta sexta-feira (19), quando se comemora o "World Eat for Good Day". O enredo traz pessoas (não atores) que têm paixão por causar impacto no mundo por meio da comida que comem.

A comunicação convida o público a trocar um ingrediente de suas refeições de rotina por um alimento nutritivo e melhor para o planeta.

A Knorr também lançou uma nova plataforma digital, criada pela R/GA, que converte refeições em receitas alternativas que fazem bem ao planeta e à saúde. A ideia é promover a inclusão de "Future 50 Foods", alimentos à base de plantas que podem aumentar o valor nutricional das refeições e, ao mesmo tempo, reduzir o impacto ambiental, no planejamento das refeições cotidianas. O esforço contará ainda com ações com "influenciadores", assinadas pela ITB.

Na ficha técnica estão os brasileiros Alexandre Okada (Global Creative Director) e Marina Damato (Global Account Director), da MullenLowe de Londres, além da equipe da MullenLowe Brasil.

Ficha Técnica:

IPG Team Unilever:
Global Business Lead: Alan Bell

Agency: MullenLowe London
Global Creative Director: Alex Okada
Senior Creative Lead: Gavin Nastili, Tarik Bedevi
Global Account Director: Marina Damato
Global Account Director: Louis Haskell
Global Account Manager: Rebecca Zijderveld
Global Account Executive: Lilly Andrews
Global Strategy Director: Rebecca Morgan
Global Strategist: Becky Geiringer
Project Manager: Elise Kemp
Designer: Dan MacDonald, Elisabeth Bolzon
Executive Producer: Nicholas Kurs
Production Company: RSA Films
Director: Toby Dye
Producer: Ben Porter
Director of Photography UK: Nick Morris
Service Company, South Africa: Giant Films
Director, SA Unit: Thati Pele
Producer, SA Unit: Laura Sampson
Director of Photography, SA Unit: Pierre de Villiers
Editing house: Ark Studios
Editor: Julian Eguiguren
Post- Production company: Coffee & TV
Producer: Gus Quirk
Colourist - Simona Cristea
2D Lead - Dan Lorenzini
Online - Ben Stonehouse
Animation - Mark Fowler
Sound design company: Jungle
Lead sound: Ben Leeves

Agency: MullenLowe Brasil
Executive Creative Director: Eduardo Salles
Creative Director: Andre Havt, Eduardo Salles
Creatives: Daniel Scheiner, Fernando Christo, Guilherme Dias
Artbuyer: Guto Lins, Rodolpho Donato
Photographer: Maltchique
Photographer Assistant: Magu Marioto, Gustavo Uehara, Sidnei Brito, Marcelo Cuccati
Executive Producer: Adriana Omodei
Production Director: Aline Rizzotto
Food Styling: Ana Requião
Costume: Yumi Kurita
Hair & Makeup: Moisés Costa
Casting: Camila Justino
Post-production: Silvia Milani
Retouch: Alt Retouch

Music company: BIG SYNC
Music artist: Fly X Night- Track 1 & Herman Kelly & Life- Track 2
Song: Track 1: Rock Tha Party & Track 2: Dance To The Drummer’s Beat
Writers: Track 1: Sam Lewis Wall & Track 2: Herman Kelly
Version: Track 1: Original Composition & Track 2: Existing Track
Publisher: Track 1: BSRM & Track 2: Essential Media Group o/b/o After School Pub
Label: Track 1: BSRM & Track 2: Essential Media Group By arrangement with The Orchard

Agency: MullenLowe South Africa
Creative Director: Kirk Gainsford
Creative: Jeanine Gomes
Production Manager: Roger Flack

Agency: McCann 1886 South Africa
Business Unit Director: Paola Masullo

Agency: MullenLowe Singapore
Creative Director: Mark Ibaviosa
Creatives: Ken Kaneko, Dave Thackray
Senior Account Director: Anne Albano

Agency: MullenLowe Alfred International
Account Director: Irene Spronk
Producer: Feline Plat

Agency: MullenLowe salt
Founding Partner: Richard Cox
Group Chief Strategy Officer: Marianne Blamire
Director: Taryn Malakou
Account Director: Sarah-Jane Stenson
Senior Account Manager: Kiran Samra
Account Assistant: Pollyanna Bagshaw

Agency: MullenLowe Profero
Group Account Director: Lucy Hollingsworth
Account Director: Matthew Ingrouille, Ben Selby
Senior Project Manager: Gwen Penverne
Designer: Emily Regan, James Ring, Marlando Reece

Agency: Golin
UK Group Chief Strategy Officer: Kat Arnull
Executive Creative Director: Alex Wood
Executive Director: Alex Michael
EVP Director, Client Relationship Lead: Gemma Chaldecott
VP Director: Nadiya Fyle

Agency: ITB
Influencer Strategy, Procurement & Management
Client Services Director: Sarah Erickson
Business Development Director: Crystal Malachias
Senior Brand Strategist: Charlotte Jade Hoare
Senior Account Director: Jan Taubert
Account Director: Aaron King
Account Executive: Libby Lawton

Agency: R/GA
SVP, ECD: Nicholas Pringle
Creative Director/Illustrator: Igor Pancaldi
Senior Experience Designer: Gianpaolo Tucci
Senior Copywriter: James Greening
Senior Visual Designer: Christopher Hay
Senior Visual Designer: Cagri Yurtbasi
Senior Visual Designer: Camille Magnan
Senior Art Director: Nick Bygraves
Group Account Director: Pascal Meline
Group Account Director: Leanne Privey
Executive Producer: Heather Hardy
Executive Producer: Claire Badhams
Producer: Aisling Cronin
Technology Director: Lachlan McDonald
Creative Technologist: Max Wilke
Senior Strategist: Megan Jones
Strategy Director: Rachael Stets
Strategist: Joel Goodhall