SXSW 2021

O SXSW, que neste ano acontece de forma online, anuncia mais palestrantes para o evento que acontece entre os dias 16 e 20 de março. Entre os nomes estão o ex-presidente George W. Bush, a diretora Ava DuVernay ("Selma", indicado ao Oscar como Melhor Filme em 2015) e Chance The Rapper.

Foram apresentados três keynotes, que se somam aos destaques da edição deste ano: o secretário de transportes dos EUA, Pete Buttigieg; a autora e apresentadora do podcast Together Apart, do The New York Times, Priya Parker; e o escritor Charles Yu, autor de quatro livros, entre eles “Interior Chinatown”, na lista de bestsellers do NY Times e ganhador do National Book Award for Fiction, nos Estados Unidos, no ano passado.

“Os três palestrantes são um complemento perfeito para nossa conferência. O incrível romance ‘Interior Chinatown’, de Charles Yu, traz uma perspectiva completamente única para a experiência dos imigrantes nos Estados Unidos. O secretário Pete Buttigieg enfatizará como as inovações tecnológicas estão transformando a mobilidade. E ninguém entende mais a importância de buscarmos proximidade e como o distanciamento social impactou essa função vital em nossa sociedade do que Priya Parker”, disse Hugh Forrest, Chief Programming Officer do evento.

Ele chamou atenção para a participação de referências criativas, como a cinesta Ava, que é também ativista negra; de líderes empresariais como Indra Nooyi, ex-CEO da PepsiCo; e de políticos como George W. Bush, o terceiro presidente a falar na conferência. Outro destaque é a participação especial de Willie Nelson, já anunciada antes (confira aqui).

Já tinham sido divulgados painéis com nomes como os de Cynthia Erivo, indicada a Melhor Atriz no Oscar 2020, da tenista Maria Sharapova e da futurista Amy Webb (leia aqui).

As sessões do SXSW Online são organizadas por temas: Uma Nova Urgência, Desafiando o Caminho da Tecnologia, Resiliência Cultural nas Artes, O Renascimento dos Negócios, Transformando o Cenário do Entretenimento, Conexão na Desconexão e Um Futuro Inexplorado.

Entre os painéis também anunciados agora estão (em inglês):

• Audience Wild West: Insurgent Categories Redefining Marketing: A conversation with Tinder CEO Jim Lanzone, Snap Inc., Chief Business Officer Jeremi Gorman, Peloton SVP, Head of Global Marketing & Communications Dara Treseder, Twitch Chief Marketing Officer Doug Scott, with MediaLink founder, Chairman and CEO Michael E. Kassan about how the stay-at-home lifestyle has drastically changed consumer media consumption habits. Traditional theatrical, linear, and digital video experiences are now part of a much broader media diet as viewers gravitate toward environments that drive personal connection and provide escapist experiences. As traditional media companies attempt to retain audiences, and as brands pursue alternative advertising environments to engage consumers, four advertising ecosystems are emerging as competitive options. Gaming, online dating, community-driven social apps, and at-home fitness businesses are forging insurgent paths - stealing screen-share and building engaged audiences, and as well providing sophisticated options for brands to integrate and drive value.

• Ava DuVernay with Franklin Leonard: Filmmaker and founder of narrative change collective ARRAY Ava DuVernay in conversation with film and television producer, and Black List founder and CEO Franklin Leonard.

• The Boardroom to the Moon: Repairing our Planet: What do Indra Nooyi (former Chairman and CEO of PepsiCo) and Naoko Yamazaki (the second Japanese woman in space) have in common? They’re both passionate about saving our planet. Join these members of The Earthshot Prize Council in their first public appearance together as they discuss needed changes, the best path towards accelerated climate action and their search for the most impactful ways to repair our planet over the next ten years.

• A Conversation with Kenan Thompson and Chance the Rapper: Kenan Thompson and Chance the Rapper sit down for a fireside chat discussing Kenan’s successful long-ranging career, including his new NBC series, Kenan and his historic 18 seasons on Saturday Night Live.

• Every Company Needs to Become a Software Company: By making digital business a necessity, the pandemic gave us final proof that every company must become a software company in order to survive. That’s every company, from Ford to Starbucks, and not just digital, but a software company, whose leaders turn to their developers for strategic direction. Instead of envying the nimble innovation machines of Silicon Valley, any company can learn how to become one by tapping the power of software, unleashing the creativity of their developers, and bridging the divide between their technical people and their business leaders. Author and Twilio CEO and Cofounder, Jeff Lawson and Amazon.com VP & CTO, Werner Vogels, will explore how our current crisis will accelerate this trend and provide a playbook for companies on how to run a company using the methodologies of Silicon Valley disruptors.

• The Evolution of Diversity & Inclusion: Join Maxine Williams, Chief Diversity Officer, Facebook and Jason Wright, NFL President, The Washington Football Team in conversation as they discuss the business case for building an inclusive company. Together, they will explore how the power of diverse perspectives and experiences are good for business and lead to better business outcomes.

• Going Viral: In Your Dreams: Today's musical artists crave two things: global virality on platforms such as TikTok and career longevity. Mick Fleetwood has achieved both. Sustaining over 50 years in the industry as a founding member of Fleetwood Mac, Fleetwood was also part of TikTok's biggest viral trend of 2020. TikTok has become the music industry's best promotional tool since launching; breaking artists, new music and giving new life to catalog hits. Billions of video creations are set to music and its leaned-in and engaged community is driving chart success. TikTok’s Global Head of Music Ole Obermann has been at the heart of TikTok’s ascent since joining in 2019. Join Fleetwood and Obermann as they talk music, how to sustain a career, discovering new talent, the role of technology in shaping trends and culture, and what today’s music stars can learn from Fleetwood’s decades at the top.

A programação complete pode ser conferida aqui.