Joy Served Daily

A rede de restaurantes asiáticos Jollibee apresenta campanha na América do Norte, com o objetivo de acelerar o crescimento de sua presença atual de 63 estabelecimentos no continente para mais de 300, até 2024.

Trata-se do primeiro trabalho da David&Goliath Los Angeles para o anunciante.

Chamada de "Joy Served Daily", a comunicação foi projetada para capturar o "espírito autenticamente alegre" dos funcionários da Jollibee.

A peça central do esforço é um comercial musical de 30", "Ripple Effect" (assista abaixo), que apresenta membros da equipe Jollibee (não atores) que cantam uma música animada, enquanto preparam o frango frito da rede.

Ficha Técnica:

AGENCY
AGENCY: David&Goliath, LA

FOUNDER & CREATIVE CHAIRMAN: David Angelo

PRESIDENT: Yumi Prentice

CHIEF CREATIVE OFFICER: Ben Purcell

EXECUTIVE CREATIVE DIRECTOR: Josh Miller

ASSOCIATE CREATIVE DIRECTOR (COPY): Jason Miller

ASSOCIATE CREATIVE DIRECTOR (ART): Rory Odani

SENIOR ART DIRECTOR: Diana Hernandez

SENIOR COPYWRITER: Andrea Vega

SENIOR DESIGNER: Katherine Ahn

MANAGING DIRECTOR: Robin Osborne

ACCOUNT DIRECTOR: Lisa Wong

ACCOUNT EXECUTIVE: Darby Jones

ACCOUNT COORDINATOR: Matt Arias

STRATEGY DIRECTOR: Renee Welch

ASSOCIATE DIRECTOR, COMMUNICATIONS PLANNING: Natalie Gomez

JR. COMMUNICATIONS PLANNER: Hailey Kim

SOCIAL COMMUNITY MANAGER: Mackenzie Abuyen-Nuestro

BUSINESS AFFAIRS MANAGER: Yenia Paez

BUSINESS AFFAIRS MANAGER: Camara Price

MANAGING DIRECTOR, BROADCAST PRODUCTION: Paul Albanese

SENIOR PRODUCER: Eric Herrmann

MANAGING DIRECTOR, INTEGRATED PRODUCTION: Peter Bassett

ASSOCIATE DIRECTOR OF PROJECT MANAGEMENT: Genie Lara

SENIOR PROJECT MANAGER: Donna Alexander

PROJECT MANAGER: Anna Carnochan

PRODUCTION
PRODUCTION COMPANY: Spinach

EXECUTIVE PRODUCER: Adam Bright & Jonathan Carpio

DIRECTOR: Tamir Moscovici

DIRECTOR OF PHOTOGRAPHY: Adam Marsden

LINE PRODUCER: Erik Wilson

EDIT
EDITORIAL HOUSE: Spinach

EXECUTIVE PRODUCER: Jonathan Carpio

POST PRODUCER: Cristy Torres

EDITOR: Adam Bright

ASSISTANT EDITOR: Gabriel Cullen

MUSIC
MUSIC: Human

EXEC. PRODUCER: James Wells

HEAD OF SYNC AND A&R: Kamela Anderson

CREATIVE DIRECTOR: Andy Bloch

COMPOSER: Ed Dunne

COLOUR
COLOUR: Beachhouse Color

COLOURIST: Mike Pethel

COLOUR PRODUCER: Adam Waggoner

VISUAL EFFECTS
VISUAL EFFECTS: Spinach

FLAME ARTIST: Chris Moore & Christopher DeCristo

PRODUCER: Ian Dawson

EXECUTIVE PRODUCER: Adam Bright & Jonathan Carpio

SOUND
MIX FACILITY: Post Human

SOUND DESIGNER/MIXER: Sloan Alexander

EXECUTIVE PRODUCER: Craig Caniglia