Webby Awards 2021

A International Academy of Digital Arts & Sciences (IADAS) anunciou os ganhadores da 25ª edição do Webby Awards, premiação anual conhecida como Oscar da internet. Nas categorias de publicidade, a grande vencedora é a McCann New York, eleita Agency of the Year. No ano passado, o título ficou com a BBDO NY (reveja os resultados aqui).

A agência conquistou 4 Webby Awards e 6 Webby People’s Voice Awards. Entre as campanhas que se destacaram estão #IStayHomeFor, um desafio criado pela McCann e pelo grupo Interpublic na luta contra a covid-19, e “Acceptance Street”, para MasterCard, que combate preconceitos enfrentados pela comunidade LGBTQI+.

Em seguida vieram R/GA (6 prêmios, 6 indicações), Wieden+Kennedy (6 prêmios, 4 indicações), BASIC (5 prêmios, 8 indicações), Droga5 (3 prêmios, 14 indicações) e TBWA Media Arts Lab (3 prêmios, 7 indicações). A organização apontou que também foram destaques as campanhas “You Can’t Stop Us” (da W+K para Nike), Apple’s “Dark Universe Experiments” (da TBWA Media Arts Lab para Apple),  "Comunal Gin" (da R/GA para Patagonia Brewery) e “Life Needs Truth” (da Droga5).

Como Rede do Ano o prêmio ficou com a McCann Worldgroup. No ano passado, ela já havia conquistado o troféu. O McCann Worldgroup afirmou que escritórios de 6 cidades foram premiados: Nova York, Londres, Varsóvia, Dubai, São Francisco e São Paulo (com a campanha "Valorize seu talento", para o Banco do Brasil).

Outro título disputado foi o de Produtora do Ano, que ficou com a MediaMonks.

“Os vencedores das categorias Publicidade e Marketing deste ano criaram campanhas, conteúdo e experiências inovadores que serviram para educar, entreter e elevar todos nós durante uma época em que muitos se sentiram desconectados e isolados”, explicou Claire Graves, presidente do The Webby Awards.

Para ver a lista completa de vencedores do Webby Awards 2021, acesse winners.webbyawards.com.

O Webby Awards indicou os highlights da competição neste ano:

Campanhas
• (Re)Introducing Jake by The Marketing Arm: The Webby People’s Voice Award for Brand Strategy (Advertising Campaigns)
• Budweiser – Future Official Sponsor by VaynerMedia: The Webby Award and Webby People’s Choice Award for Digital Campaign (Advertising Campaigns)
• Shoppable Girls by TAXI Toronto: The Webby Award for Best Cause Related Campaign (Advertising Campaigns)
• Match Made in Hell by Match: The Webby People’s Voice Award for Best Video Campaign (Advertising Campaigns)
• Smaht Pahk by INNOCEAN USA: The Webby People’s Voice Award for Integrated Campaign (Advertising Campaigns)
• VAR Discount by NORD DDB Stockholm: The Webby Award for Media & Entertainment (Branded Content)
• Virtual Sentosa by BBH Singapore: The Webby Award and Webby People’s Choice Award for Tourism & Leisure (Branded Content)
• 9/11 Day at Home – Getting millions to virtually volunteer during a global pandemic by Wunderman Thompson: The Webby Award for Public Service & Activism (Branded Content)
• #IStayHomeFor by McCann Worldgroup: The Webby People’s Voice Award for Public Service & Activism (Branded Content)
• The 1619 Project by Droga5: The Webby Award and Webby People’s Voice Award for Branded Content (Individual)
• CREATURE DISCOMFORTS: LIFE IN LOCKDOWN by ENGINE: The Webby Award for Social Video (Individual)
• Disappearing stories by Mozga Studio: The Webby Award for Best Use of Social Media (Media)
• Good Humor: A New Jingle for a New Era by Edelman: The Webby Award and Webby People’s Voice Award for Best Use of Earned Media (Media)
• @apple—Dark Universe Experiments by TBWA\Media Arts Lab: The Webby Award for Best Editing (Social)
• Budweiser – Future Official Sponsor by VaynerMedia: The Webby Award and Webby People’s Voice Award for Best Influencer Endorsements (PR)
• Build with the Force by Serviceplan Group SE & Co. KG: The Webby Award for Best Event Activation (PR)
• Patagonia Brewing – Comunal Gin by R/GA: The Webby Award for Best Launch (PR)
• Google Store by BASIC®: The Webby Award for Best Mobile Visual (Websites and Mobile Sites)

Branded Content
• True Name by McCann Worldgroup: Best Cause Related Campaign (Advertising, Media & PR)
• Trojan Brand Condoms – Rising Time by 72andSunny: Best Branded Editorial Experience (Advertising, Media & PR)
• #JIFvsGIF by GIPHY: Food & Beverage (Advertising, Media & PR)
• Dezeen x Samsung Out of the Box Competition by Dezeen: Products & Services – Branded Content (Advertising, Media & PR)
• Virtual Sentosa by BBH Singapore: Tourism & Leisure – Branded (Advertising, Media & PR)
• Stories in Place by Vimeo: Series – Branded (Film & Video)
• Dictators by Mischief @ No Fixed Address and Dini von Mueffling Communications for RepresentUs: Viral – Branded (Film & Video)
• A Winning Mindset: Lessons From The Paralympics by International Paralympic Committee: Best Branded Podcast or Segment (Podcasts & Digital Audio)

Prêmios de tecnologia (VR, AR e machine learning, entre outras)

• Facetory: Face Yoga & Exercise by Gismart Ltd.: Experimental & Innovation (Apps and Software)
• RoboKiller by Teltech: Machine Learning and Bots (Apps and Software)
• Night Sky by iCandi Apps Ltd.: Best Use of Augmented Reality, Best User Interface, and Technical Achievement (Apps and Software)
• IKEA Harajuku with imma by Wieden+Kennedy Tokyo: Augmented Reality (Advertising, Media & PR)
• Space Explorers: The ISS Experience, Episode 1 by Felix & Paul Studios won the Webby People’s Voice Award for Best VR Video (Virtual & Remote)
• The Book of Distance by National Film Board of Canada: Best Narrative Experience (Virtual & Remote)
• Lovecraft Country – Sanctum by The Mill: Best VR Video (Virtual & Remote) and the Webby Award and Webby People’s Voice Award for Best 360-Video (Virtual & Remote)
• Covid Tracker by Reuters: Technical Achievement (Websites)
• Apple Arcade Homepage Takeover by Apple:Best Home/Welcome Page (Websites and Mobile Sites)