Good Finds

De olho no público mais jovem, o site de comércio eletrônico e classificados Gumtree, do eBay, apresenta novo posicionamento de marca, em campanha criada pela Wieden+Kennedy de Londres.

Dirigidos por Jim Hosking, da The Sweetshop, os comerciais para TV (assista abaixo) têm como objetivo dar vida ao seu posicionamento "Good Finds".

Os filmes mostram um produto sendo vendido utilizando métodos tradicionais de marketing, que são removidos pela pessoa que deseja fazer a venda.

A comunicação também é composta por estratégia para mídia digital e redes sociais.

Ficha Técnica:

Client: Gumtree
Client name: Hannah Rouch Delphine Ilous
Agency: Wieden & Kennedy London
Creative directors: Freddy Taylor Philippa Beaumont
Creatives: Will Lancaster Jay Daniells
Executive creative directors: Tony Davidson Iain Tait
Account director: Holly Baker-Cliff
Account manager: Marius Stackhouse
Planning director: Brian Ritter
Planner: James Bennett
Comms planning director: Martin Bassot
TV producer: Natasha Johnson
TV producer (socials): Sahar Bluck
Creative producer: Ross Dunsta
Lead designer: Ben Arfur
Motion graphics: Andrei Verioti
Business affairs: Helena Tomas
Production company: The Sweetshop
Director: Jim Hosking
Executive producer: Justin Edmund-White
Managing director: Morgan Whitlock
Production company producer: Jessica Wylie
Production manager: Matt Bulaitis
DoP: Alex Barber
Production designer: Richard Bridgland
Costume designer: Rosa Dias
Editorial company: Ten Three
Editor: Nick Armstrong
Edit assistant: Merel Schuurman
Edit producer: Julian Marshall
VFX company: Time Based Arts
VFX head of production: John Robinson
VFX producer: Sean Ewins
VFX supervisor: Leo Weston
Colourist: Simone Grattarola
Sound company: 750mph
Sound designer: Sam Ashwell Marcin Pawlik
Sound producer: Martin Critchley
Music company: Mr Pape
Music supervisor/ producer: John Connon
Composer: Ben Mcvoy