Better with pets

A Pets at Home lança no Reino Unido campanha integrada que apresenta a nova plataforma de comunicação de marca, "We’re better with pets".

Criada pela The&Partnership de Londres, a comunicação é a primeira que traz uma nova abordagem criativa de longo prazo, que pretende posicionar o anunciante como um serviço completo de cuidados para animais de estimação, incluindo cuidados veterinários, higiene, planos e assinaturas de saúde e clube VIP.

Rodado pelo diretor Nicolas Jack Davies, da Sweetshop, o filme para TV e internet (assista abaixo) pretende celebrar como os animais de estimação enriquecem nossas vidas.

Ficha Técnica:

CREDITS
AGENCY: The&Partnership London

CEO: Sarah Golding

ECDS: Yan Elliott / Micky Tudor

CREATIVE DIRECTOR: Kate Allsop

CREATIVES: Nuno Mendes, Leandro Marchiori, Liz Oakley

CSO: Emily Harlock

SENIOR PLANNER: Isabel Day

MANAGING DIRECTOR: Gary Simmons

BUSINESS DIRECTOR: Jessica Bailey

ACCOUNT DIRECTOR: Sarah Firmston-Williams

SENIOR ACCOUNT MANAGER: Lizzie Healey

HEAD OF INTEGRATED PRODUCTION: Charles Crisp

PRODUCER: Alfie Glover-Short

INTEGRATED PRODUCER: Louise Hawkes

HEAD OF ART: Marc Donaldson

DESIGNER: James Wakefield

DIGITAL DESIGNER : Alex Dempsey

RETOUCHER : Richard Palmer

PRODUCTION COMPANY: Sweetshop

DIRECTOR: Nicolas Jack Davies

EXECUTIVE PRODUCER: Justin Edmund-White

EXECUTIVE PRODUCER: Morgan Whitlock

PRODUCER: Jess Bell

PRODUCTION MANAGER: Sam Jackson

DIRECTOR OF PHOTOGRAPHY: Harry Wheeler

EDITOR: Ellie Johnson @ tenthree

SENIOR ASSISTANT EDITOR: Dave Robinson @ tenthree

POST PRODUCTION: Time Based Arts

POST PRODUCER: Jo Gutteridge

FLAME LEAD: Adam Fenwick

NUKE: Sarah Breakwell

COLOURIST: Simone Grattarola

AUDIO POST PRODUCTION: Grand Central Recording Studios

SENIOR AUDIO PRODUCER: Molly Butcher

SOUND ENGINEER: Tom Pugh

MUSIC SUPERVISION: Lizz Harman @ DLMDD